Asia Pacific Breastfeeding Accessories Market (By Product: Breastmilk Storage & Feeding, Postpartum Recovery Accessories) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

Asia Pacific Breastfeeding Accessories Market Size and Trends

The Asia Pacific breastfeeding accessories market size was valued at USD 1.09 billion in 2023 and it is predicted to surpass around USD 2.03 billion by 2033 with a CAGR of 6.43% from 2024 to 2033.

Key Pointers

• India dominated the Asia Pacific breastfeeding accessories market in 2023.
• By Product, the breastmilk storage and feeding segment generated the maximum market share of 20% in 2023.
• By Product, the postpartum recovery accessories segment is estimated to expand the fastest CAGR from 2024 to 2033.

Asia Pacific Breastfeeding Accessories Market Overview

The Asia Pacific region's breastfeeding accessories market is witnessing significant growth, driven by increasing awareness about the benefits of breastfeeding and the rising demand for convenient and innovative breastfeeding products.

Asia Pacific Breastfeeding Accessories Market Growth Factors

The growth of the Asia Pacific breastfeeding accessories market is fueled the rising awareness about the health benefits of breastfeeding has led to a greater demand for accessories that facilitate and enhance the breastfeeding experience. Technological advancements in products like breast pumps and nursing bras are making breastfeeding more convenient for mothers. Government initiatives promoting breastfeeding and maternal health are also playing a crucial role in market expansion. Additionally, changing lifestyles and increasing urbanization are influencing consumer preferences towards more efficient and comfortable breastfeeding solutions. These factors combined are driving significant growth in the Asia Pacific breastfeeding accessories market, creating opportunities for manufacturers and suppliers to innovate and expand their product offerings.

Asia Pacific Breastfeeding Accessories Market Trends:

• Rising Female Workforce: Increasing numbers of women joining the workforce across the Asia Pacific region are driving demand for practical and efficient breastfeeding solutions, such as breast pumps and nursing bras designed for working mothers.
• E-commerce Growth: The proliferation of e-commerce platforms is expanding access to a wide range of breastfeeding accessories, making it easier for consumers to compare products and make informed purchasing decisions.
• Government Initiatives: Supportive policies and campaigns promoting breastfeeding and maternal health are influencing market dynamics and fostering awareness among consumers.
• Cultural Shifts: Changing societal attitudes towards breastfeeding in public and workplaces are shaping product development and marketing strategies, encouraging broader acceptance and adoption of breastfeeding accessories.
• Increasing Birth Rates: High birth rates in countries like India and other developing nations are driving demand for breastfeeding accessories, supported by improving healthcare infrastructure and rising disposable incomes.

Asia Pacific Breastfeeding Accessories Market Restraints:

• Cultural and Social Norms: Persistent cultural attitudes and societal norms in some countries within the region may pose challenges to widespread acceptance and adoption of breastfeeding accessories.
• Lack of Awareness and Education: Limited awareness about the benefits of breastfeeding and the availability of supporting accessories in certain parts of Asia Pacific hinders market growth.
• High Cost of Products: The relatively high cost associated with advanced breastfeeding accessories, such as electric breast pumps and specialized nursing bras, can limit adoption among price-sensitive consumers.
• Alternative Feeding Methods: The availability and promotion of alternative feeding methods, such as formula milk, may reduce the demand for breastfeeding accessories among some segments of the population.
• Supply Chain Disruptions: Disruptions in global supply chains, exacerbated by events like pandemics or natural disasters, can impact the availability and affordability of breastfeeding accessories in the Asia Pacific market.

Product Insights

The breastmilk storage and feeding segment emerged as the market leader, capturing the largest revenue share of 20% in 2023. This growth is driven by the rising number of women joining the workforce across the Asia Pacific region, necessitating practical breastfeeding solutions. Products such as breastmilk storage bags and containers enable working mothers to store milk conveniently for later use, facilitating continued breastfeeding amidst busy schedules. With maternity breaks often brief and mothers returning to work shortly after childbirth, there is heightened demand for these products. For instance, data from the National Bureau of Statistics reveals that in 2022, there were 320 million employed women, constituting 43.2% of the total workforce.

The postpartum recovery accessories segment is poised to exhibit the highest compound annual growth rate (CAGR) over the forecast period. This surge is fueled by increasing awareness of postpartum care's significance and the growing number of childbirths, particularly in developing regions with improving healthcare access and a rising middle class able to afford such accessories. As awareness spreads and accessibility improves, demand is projected to escalate. For example, India's birth rate is anticipated to be 16.750 births per 1000 people in 2024, underscoring the factors driving growth in this segment.

Country Insights

China Breastfeeding Accessories Market Trends

In 2023, China's breastfeeding accessories market held the second largest share in the Asia Pacific region. The market is influenced by urbanization and evolving lifestyle patterns, which emphasize convenience and efficiency. This trend propels demand for portable breast pumps and nursing covers that enable breastfeeding on the go.

Japan Breastfeeding Accessories Market Trends

Japan's breastfeeding accessories market is moderately competitive, characterized by the presence of major companies offering a variety of breastfeeding solutions. The widespread availability of e-commerce platforms further enhances accessibility to a diverse range of products, driving market growth across Japan.

India Breastfeeding Accessories Market Trends

India dominated the Asia Pacific breastfeeding accessories market in 2023, driven by a high birth rate and increasing awareness campaigns promoting breastfeeding and related accessories. For instance, with a birth rate of 2.0 births per woman in 2023 according to the Pew Research Center, India demonstrates significant market potential for breastfeeding accessories, expected to grow further in the coming years.

Asia Pacific Breastfeeding Accessories Market Key Companies

• Medela AG
• Ameda, Inc.
• Koninklijke Philips N.V.
• Pigeon Corporation
• Spectra Baby
• Lavie Mom
• Motif Medical
• Mayborn Group Limited

Recent Developments

• In December 2023, Pigeon Singapore and LyondellBasell have collaborated to integrate CirculenRenew polymers into baby feeding bottles
• In November 2023, Pigeon launched its much-anticipated second-generation GoMini Electric Breast Pump, the GoMini Plus. Specifically designed for today's busy mothers, this revolutionary advancement assures a pumping experience unlike any other, perfectly suited to the dynamic lifestyles of modern moms
• In April 2023, Pigeon has introduced an innovative nursing nipple known as "The third generation of New SofTouch," aiming to enhance the breastfeeding experience. This design facilitates smoother and more comfortable tongue movement for babies, promoting a seamless transition between breastfeeding and bottle feeding, thereby minimizing nipple confusion

Asia Pacific Breastfeeding Accessories Market Segmentation:

By Product

• Nipple Care Products
• Breast Shells
• Breast Pads
• Breastmilk Preparation and Cleaning Products
• Breastmilk Storage and Feeding
  • Coolers
  • Others
• Perineal Cooling Pads
• Breast Heating Pads
• Breast Cooling Pads
• Baby Weighing Scales
• Maternity/Nursing Bras
• Nursing Tank Tops
• Lactation Massager
• Breast Pump Carry/Tote Bags
• Postpartum Recovery Accessories
  • Disposable Gowns
  • Nursing Pillow
  • Others

By Country

• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Thailand