Athleisure Market (By Type: Mass, Premium; By Product: Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others), Shirts, Leggings, Shorts, Others; By End-user: Men, Women, Children; By Distribution Channel: Online, Offline) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 20212030

The global athleisure market size is expected to be worth around US$ 560.90 billion by 2030, according to a new report by Vision Research Reports.

The global athleisure market size was valued at US$ 290.73 billion in 2020 and is anticipated to grow at a CAGR of 9.6% during forecast period 2021 to 2030.

Report Coverage

Growth Factors

 People require attire that is both comfortable and stylish. Athleisure is defined as a combination of athletic and casual leisure activities and thus, the sector is growing at a rapid pace. It is a popular category because it taps into several broad trends, including a global shift toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and a more health-conscious consumer engaging in more athletic activities and requiring performance clothing for these activities.

According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. To mention a few, the British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, with the former focusing on high-end training gear and parkas and the latter investing in a retro Ivy League look.

By Type Analysis

The mass athleisure type segment accounted the global market with a revenue share of more than 65% in 2020. Athletic-casual clothing is becoming more widely accepted for use in a range of social settings. Sports-inspired materials like spandex, Lycra, and other synthetic fibers are used in many of the garments that are considered work-appropriate.

the premium type segment is expected to register the fastest CAGR from 2021 to 2030. Athleisure brands have been exploring untapped segments in the sportswear market, particularly workwear. Many brands and companies have been combining trendy workwear with athleisure and have been offering these products at affordable prices. 

By Product Analysis

The shirts segment held the market with a revenue share of over 33% in 2020. However, the yoga apparel segment is estimated to account for the highest revenue share by 2028 growing at the fastest CAGR from 2021 to 2028. The growing popularity of yoga as a mind-body fitness activity has led to an increasing number of yoga enthusiasts all over the world. 

Manufacturers are launching new products made using durable, strong, and quality materials for various physical activities, like yoga, cycling, running, mountain climbing, snowboarding, skiing, and sailing. Leggings are also an essential component of athleisure wear, particularly in the women’s segment, as they are multi-purpose and can easily translate from activewear to casual wear.

By End-user Analysis
The women segment dominated for the largest revenue share of more than 42% in 2020. Increasing participation of women in sports and fitness is likely to proliferate segment growth. According to the Sasakawa Sports Foundation (SSF), 72.4% of the total population in Japan participates in sports at least once a year.

An increasing number of women taking membership in a sports club is also expected to drive market growth. Product launches, collaborations, expansions into new markets, and innovations in athleisure wear are also driving this segment's growth. 

By Distribution Channel Analysis

 The online segment accounted the global market in 2020 with a revenue share of over 56%. The fashion business is undergoing seismic shifts as a result of digital innovation, increased globalization, and changes in consumer buying habits. Moreover, due to the pandemic, the fashion industry has become more uncertain than ever.

social media marketing, influencer programs, and online engagement campaigns have the power to influence consumers’ shopping behavior and product choices. Leading brands, such as Adidas and Nike, have been marking their presence online to gain the attraction of consumers. 

Independent businesses are making use of online purchasing and social media marketing to promote high-quality gear. More individuals are shopping online and the trend is anticipated to continue over the next few years. COVID-19 lockdowns have also resulted in an increase in first-time e-commerce shoppers, which will drive the online segment growth.

By Regional Analysis

North America held for the highest revenue share of more than 34% and will expand further at a steady CAGR from 2021 to 2030. The growing apparel & textile sector in the region is expected to drive market growth. According to the National Council of Textile Organizations, the U.S. textile and apparel market was valued at USD 70 billion when measured by the value of industry shipments in 2018.

Key Players

• Hanes Brands, Inc.

• Adidas AG

• Vuori

• PANGAIA

• Under Armour, Inc.

• Outerknown

• Eileen Fisher

• Patagonia, Inc.

• Wear Pact, LLC

• Lululemon Athletica

Market Segmentation

• Type

  • Mass

  • Premium

• Product

  • Yoga Apparels (Tops, Pants, Shorts, Unitards, Capris, Others)

  • Shirts

  • Leggings

  • Shorts

  • Others

• End-user

  • Men

  • Women

  • Children

• Distribution Channel

  • Online

  • Offline

• Regional

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE

The Athleisure market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Athleisure market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Athleisure market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Athleisure market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Athleisure market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Athleisure capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Athleisure by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Athleisure market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Athleisure market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Athleisure market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Athleisure industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Athleisure market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Athleisure market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Athleisure market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Athleisure market. These factors have benefited the growth of the global market for Athleisure. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Athleisure. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Athleisure are as follows:

• History Year: 2017-2020

• Base Year: 2021

• Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

• To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
• Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• To define, describe and forecast the market by type, application and region.
• To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
• To identify significant trends and factors driving or inhibiting the market growth.
• To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
• To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
• To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
• To strategically profile the key players and comprehensively analyze their growth strategies.