The global crowdsourced testing market size was estimated at around USD 2.65 billion in 2022 and it is projected to hit around USD 8.04 billion by 2032, growing at a CAGR of 11.74% from 2023 to 2032. The crowdsourced testing market in the United States was accounted for USD 535.7 million in 2022.
Key Pointers
Report Scope of the Crowdsourced Testing Market
Report Coverage | Details |
Revenue Share of North America in 2022 | 32% |
CAGR of Asia Pacific from 2023 to 2032 | 13.05% |
Revenue Forecast by 2032 | USD 8.04 billion |
Growth Rate from 2023 to 2032 | CAGR of 11.74% |
Base Year | 2022 |
Forecast Period | 2023 to 2032 |
Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
Companies Covered | Cigniti; Testlio; Digivante Limited; Global App Testing (Spa Worldwide Limited); Test IO (EPAM Systems, Inc.); Applause App Quality, Inc.; Ubertesters Inc.; Crowdsprint; Testbirds B.V.; Userfeel Ltd; THE Β FAMILY AB.; StarDust (Computer Task Group, Inc.); Bugcrowd; Rainforest QA, Inc.; msg systems ag; Mob4Hire |
The increasing need for cost-effective and flexible Quality Assurance (QA) practices drives the growth of the market. Crowdsourced testing is a software testing type that uses testers available throughout the day and in different locations. It has a better possibility of finding a bug as there are many testers, and the tests are conducted under various conditions, such as connectivity, user locations, and devices. Crowdsourced testing offers benefits such as lower test costs and is a customer-centric testing method as the testing is done by actual users worldwide.
Crowdsourced testing platforms connect the client with a team of crowd testers. These platforms can also connect the client with professional testers depending on the client’s target demographic who will use the software application. Crowdsourced testing platforms understand the client’s needs, plan the test methodology, recruit crowd testers, and initiate the test process across software and devices. The results are then validated, and clients are provided with an in-depth analysis of the test life cycle.
Market players are looking to provide innovative solutions for clients, helping them improve their digital experience. For instance, in February 2021, Applause App Quality, Inc. announced the launch of the Product Excellence Platform (PEP). The platform provides businesses with access to digital experts and digital testing solutions. With this launch, the company aimed to improve the ability to find software bugs and improve the application development lifecycle for its customers.
Crowdsourced testing platforms have been adopted rapidly in North America, a region with many crowdsourced testing companies and developed technological infrastructure. The region has high internet and smartphone penetration, driving North America's crowdsourced testing market growth. The market is fragmented, with many market players present in the market. The market players and new entrants are adopting strategies such as product launches and expansion to gain a competitive edge.
Component Insights
In terms of component, the market is classified into platform and services. The platform segment dominated the overall market, gaining a market share of 71% in 2022. It is expected to grow at a CAGR of 11.33% throughout the forecast period. Crowdsourcing companies provide organizations access to vetted crowd testers where they can manage test activities, create quality tests, and execute them through the crowdsourced testing platform.
The wide availability of crowdsourced testing platforms with feature-based pricing options is driving the growth of the platforms segment. Moreover, some platforms offer integration of the company’s tech stacks with their platform, improving productivity. For instance, Global App Testing (Spa Worldwide Limited)’s platform can integrate with Atlassian’s Jira or GitHub, Inc.’s GitHub, among others.
The services segment is anticipated to grow at the fastest CAGR of 12.53% throughout the forecast period. Services include test management, test plan creation, support, and consulting services. This is a managed crowdsourced testing approach, as the customer doesn’t interact directly with crowd testers, and a dedicated resource provides insights. Services save the organization test management time and improve the development life cycle, driving the segment growth.
Testing Type Insights
In terms of testing type, the market is classified into exploratory, Graphical User Interface (GUI), usability, functional, performance, and other testing types. The usability testing segment dominated the overall market, gaining a market share of 26% in 2022. It is expected to grow at a CAGR of 11.13% throughout the forecast period. It determines issues or bugs in an application, and real-life users do the testing.
Crowdsourced testing involves testing an application by crowd testers located at remote locations. Testing done by many crowd testers helps determine the bugs in an application quickly and helps companies determine if the application needs revision. Moreover, many crowdsourced companies offer usability testing functionalities. Hence, the benefits and availability of usability testing are driving the segment's growth.
The performance testing segment is expected to grow at the fastest CAGR of 13.63% during the forecast period. It helps determine how efficiently an application can handle the growing number of transactions, users, and data volumes. It helps companies avoid unexpected failures and ensure applications can handle growing demand. The need to ensure efficient and responsive applications even when there are many users is driving the segment growth. Cigniti and StarDust (Computer Task Group, Inc.) are market players offering performance testing solutions.
Application Insights
In terms of application, the market is classified into mobile applications, web applications, and native desktop applications. The mobile applications segment has dominated the market, gaining a market share of 41% in 2022 and witnessing the fastest CAGR of 12.94% during the forecast period. Growing internet and smartphone penetration worldwide, especially across developing nations, is driving the growth of this segment. Consumers are increasingly using mobile applications for various tasks, such as digital payment, online shopping, and digital media consumption, among others. Moreover, mobile applications are platform specific and are more complex than web applications in terms of functionality and features. Hence, crowdsourcing platforms are being used to improve the overall functionality of mobile applications across platforms and devices.
The web applications segment is anticipated to witness a CAGR of 11.22% throughout the forecast period. Web applications are comparatively less complex than mobile applications as they are not platform specific. However, the need to ensure the smooth functioning of web applications and improve customer experience is driving the growth of this segment. Market players such as Testbirds B.V. and Ubertesters Inc. offer website testing solutions.
Organization Size Insights
In terms of organization size, the market is classified into Small and Medium Sized Enterprises (SMEs) and large size enterprises. The large-size enterprises segment held the maximum share in the market, with a share of 64% in 2022, and is expected to witness a CAGR of 10.94% throughout the forecast period. Large-size enterprises might find it difficult to test every application and feature across countries and devices with in-house Quality Assurance (QA) teams. Moreover, the in-house Quality Assurance (QA) teams may miss out on application bugs that crowd testers would identify as they would not have any bias. The need to identify and fix maximum bugs in an application and improve application scalability are driving large enterprises' adoption of crowdsourced testing.
The Small and Medium Sized Enterprises (SMEs) segment is anticipated to grow at the fastest CAGR of 12.86% throughout the forecast period. Small and Medium Sized Enterprises (SMEs) are increasingly adopting or looking to adopt digital technologies to improve business processes and operations affected by the COVID-19 pandemic. According to the World Economic Forum’s 2021 survey, there was a rise in interest in using digital technologies among Small and Medium Sized Enterprises (SMEs) in 2021 compared to 2019. This will likely lead to growth in application development by Small and Medium Sized Enterprises (SMEs). The need for cost-effective software test methods is driving the growth of this segment.
Industry Insights
In terms of industry, the market is classified into Banking, Financial Services, and Insurance (BFSI), retail, IT & telecom, media & entertainment, healthcare, and native desktop others. The BFSI segment has dominated the overall crowdsourced market, gaining a market share of 23% in 2022 and witnessing a CAGR of 11.95% during the forecast period. The growing digitization of banking platforms and applications to improve customer experience is driving the growth of the BFSI segment. Mobile banking is witnessing growth in adoption as customers increasingly use mobile applications for applications such as instant payment and investments.
The retail segment is anticipated to witness the fastest CAGR of 13.6% throughout the forecast period. The growth in e-commerce sales worldwide, accelerated by the COVID-19 pandemic, is driving the growth of this segment. E-commerce websites and applications must load quickly and provide an easy navigation path in addition to efficient checkout and payment processes. Many crowdsourcing companies, such as Testlio, Bugcrowd, and Applause App Quality, Inc., serve the retail sector.
Regional Insights
North America dominated the overall market in 2022, with a revenue share of 32%. It is expected to grow at a CAGR of 11.83% throughout the forecast period. North America has prominent market players such as U.S.-based Testlio, Test IO (EPAM Systems, Inc.), and Ubertesters Inc. Moreover, developed technological infrastructure is aiding the growth of the region. High mobile app development, computer software Research & Development (R&D), and a favorable cloud ecosystem is aiding the growth of application development in the region. This is aiding the adoption of crowdsourcing test platforms in the region.
Asia Pacific is expected to grow at the fastest CAGR of 13.05% over the forecast period. Asia Pacific has a developing technology infrastructure and rising internet & smartphone penetration. This, along with the region’s huge population, is aiding the growth in mobile application usage for various applications, including online shopping and mobile banking services. Hence, the demand for efficient applications across devices and platforms for various sectors is likely to grow to meet the customer demand in the region. Crowdsourced testing can improve the overall test lifecycle and the overall customer experience.
Crowdsourced Testing Market Segmentations:
By Component
By Testing Type
By Application
By Organization Size
By Industry
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Crowdsourced Testing Market
5.1. COVID-19 Landscape: Crowdsourced Testing Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Crowdsourced Testing Market, By Component
8.1. Crowdsourced Testing Market, by Component, 2023-2032
8.1.1. Platform
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Services
8.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Crowdsourced Testing Market, By Testing Type
9.1. Crowdsourced Testing Market, by Testing Type, 2023-2032
9.1.1. Exploratory Testing
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Graphical User Interface (GUI) Testing
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Usability Testing
9.1.3.1. Market Revenue and Forecast (2020-2032)
9.1.4. Functional Testing
9.1.4.1. Market Revenue and Forecast (2020-2032)
9.1.5. Performance Testing
9.1.5.1. Market Revenue and Forecast (2020-2032)
9.1.5. Others
9.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Crowdsourced Testing Market, By Application
10.1. Crowdsourced Testing Market, by Application, 2023-2032
10.1.1. Mobile Applications
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Web Applications
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Native Desktop Applications
Chapter 11. Global Crowdsourced Testing Market, By Organization Size
11.1. Crowdsourced Testing Market, by Organization Size, 2023-2032
11.1.1. Small And Medium Sized Enterprises (SMEs)
11.1.1.1. Market Revenue and Forecast (2020-2032)
11.1.2. Large Size Enterprises
11.1.2.1. Market Revenue and Forecast (2020-2032)
Chapter 12. Global Crowdsourced Testing Market, By Industry
12.1. Crowdsourced Testing Market, by Industry, 2023-2032
12.1.1. BFSI
12.1.1.1. Market Revenue and Forecast (2020-2032)
12.1.2. Retail
12.1.2.1. Market Revenue and Forecast (2020-2032)
12.1.3. IT & Telecom
12.1.3.1. Market Revenue and Forecast (2020-2032)
12.1.4. Media & Entertainment
12.1.4.1. Market Revenue and Forecast (2020-2032)
12.1.5. Others
12.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 13. Global Crowdsourced Testing Market, Regional Estimates and Trend Forecast
13.1. North America
13.1.1. Market Revenue and Forecast, by Component (2020-2032)
13.1.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.1.3. Market Revenue and Forecast, by Application (2020-2032)
13.1.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.1.5. Market Revenue and Forecast, by Industry (2020-2032)
13.1.6. U.S.
13.1.6.1. Market Revenue and Forecast, by Component (2020-2032)
13.1.6.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.1.6.3. Market Revenue and Forecast, by Application (2020-2032)
13.1.6.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.1.7. Market Revenue and Forecast, by Industry (2020-2032)
13.1.8. Rest of North America
13.1.8.1. Market Revenue and Forecast, by Component (2020-2032)
13.1.8.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.1.8.3. Market Revenue and Forecast, by Application (2020-2032)
13.1.8.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.1.8.5. Market Revenue and Forecast, by Industry (2020-2032)
13.2. Europe
13.2.1. Market Revenue and Forecast, by Component (2020-2032)
13.2.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.2.3. Market Revenue and Forecast, by Application (2020-2032)
13.2.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.2.5. Market Revenue and Forecast, by Industry (2020-2032)
13.2.6. UK
13.2.6.1. Market Revenue and Forecast, by Component (2020-2032)
13.2.6.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.2.6.3. Market Revenue and Forecast, by Application (2020-2032)
13.2.7. Market Revenue and Forecast, by Organization Size (2020-2032)
13.2.8. Market Revenue and Forecast, by Industry (2020-2032)
13.2.9. Germany
13.2.9.1. Market Revenue and Forecast, by Component (2020-2032)
13.2.9.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.2.9.3. Market Revenue and Forecast, by Application (2020-2032)
13.2.10. Market Revenue and Forecast, by Organization Size (2020-2032)
13.2.11. Market Revenue and Forecast, by Industry (2020-2032)
13.2.12. France
13.2.12.1. Market Revenue and Forecast, by Component (2020-2032)
13.2.12.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.2.12.3. Market Revenue and Forecast, by Application (2020-2032)
13.2.12.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.2.13. Market Revenue and Forecast, by Industry (2020-2032)
13.2.14. Rest of Europe
13.2.14.1. Market Revenue and Forecast, by Component (2020-2032)
13.2.14.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.2.14.3. Market Revenue and Forecast, by Application (2020-2032)
13.2.14.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.2.15. Market Revenue and Forecast, by Industry (2020-2032)
13.3. APAC
13.3.1. Market Revenue and Forecast, by Component (2020-2032)
13.3.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.3.3. Market Revenue and Forecast, by Application (2020-2032)
13.3.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.3.5. Market Revenue and Forecast, by Industry (2020-2032)
13.3.6. India
13.3.6.1. Market Revenue and Forecast, by Component (2020-2032)
13.3.6.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.3.6.3. Market Revenue and Forecast, by Application (2020-2032)
13.3.6.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.3.7. Market Revenue and Forecast, by Industry (2020-2032)
13.3.8. China
13.3.8.1. Market Revenue and Forecast, by Component (2020-2032)
13.3.8.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.3.8.3. Market Revenue and Forecast, by Application (2020-2032)
13.3.8.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.3.9. Market Revenue and Forecast, by Industry (2020-2032)
13.3.10. Japan
13.3.10.1. Market Revenue and Forecast, by Component (2020-2032)
13.3.10.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.3.10.3. Market Revenue and Forecast, by Application (2020-2032)
13.3.10.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.3.10.5. Market Revenue and Forecast, by Industry (2020-2032)
13.3.11. Rest of APAC
13.3.11.1. Market Revenue and Forecast, by Component (2020-2032)
13.3.11.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.3.11.3. Market Revenue and Forecast, by Application (2020-2032)
13.3.11.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.3.11.5. Market Revenue and Forecast, by Industry (2020-2032)
13.4. MEA
13.4.1. Market Revenue and Forecast, by Component (2020-2032)
13.4.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.4.3. Market Revenue and Forecast, by Application (2020-2032)
13.4.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.4.5. Market Revenue and Forecast, by Industry (2020-2032)
13.4.6. GCC
13.4.6.1. Market Revenue and Forecast, by Component (2020-2032)
13.4.6.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.4.6.3. Market Revenue and Forecast, by Application (2020-2032)
13.4.6.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.4.7. Market Revenue and Forecast, by Industry (2020-2032)
13.4.8. North Africa
13.4.8.1. Market Revenue and Forecast, by Component (2020-2032)
13.4.8.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.4.8.3. Market Revenue and Forecast, by Application (2020-2032)
13.4.8.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.4.9. Market Revenue and Forecast, by Industry (2020-2032)
13.4.10. South Africa
13.4.10.1. Market Revenue and Forecast, by Component (2020-2032)
13.4.10.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.4.10.3. Market Revenue and Forecast, by Application (2020-2032)
13.4.10.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.4.10.5. Market Revenue and Forecast, by Industry (2020-2032)
13.4.11. Rest of MEA
13.4.11.1. Market Revenue and Forecast, by Component (2020-2032)
13.4.11.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.4.11.3. Market Revenue and Forecast, by Application (2020-2032)
13.4.11.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.4.11.5. Market Revenue and Forecast, by Industry (2020-2032)
13.5. Latin America
13.5.1. Market Revenue and Forecast, by Component (2020-2032)
13.5.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.5.3. Market Revenue and Forecast, by Application (2020-2032)
13.5.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.5.5. Market Revenue and Forecast, by Industry (2020-2032)
13.5.6. Brazil
13.5.6.1. Market Revenue and Forecast, by Component (2020-2032)
13.5.6.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.5.6.3. Market Revenue and Forecast, by Application (2020-2032)
13.5.6.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.5.7. Market Revenue and Forecast, by Industry (2020-2032)
13.5.8. Rest of LATAM
13.5.8.1. Market Revenue and Forecast, by Component (2020-2032)
13.5.8.2. Market Revenue and Forecast, by Testing Type (2020-2032)
13.5.8.3. Market Revenue and Forecast, by Application (2020-2032)
13.5.8.4. Market Revenue and Forecast, by Organization Size (2020-2032)
13.5.8.5. Market Revenue and Forecast, by Industry (2020-2032)
Chapter 14. Company Profiles
14.1. Cigniti
14.1.1. Company Overview
14.1.2. Product Offerings
14.1.3. Financial Performance
14.1.4. Recent Initiatives
14.2. Testlio
14.2.1. Company Overview
14.2.2. Product Offerings
14.2.3. Financial Performance
14.2.4. Recent Initiatives
14.3. Digivante Limited
14.3.1. Company Overview
14.3.2. Product Offerings
14.3.3. Financial Performance
14.3.4. Recent Initiatives
14.4. Global App Testing (Spa Worldwide Limited)
14.4.1. Company Overview
14.4.2. Product Offerings
14.4.3. Financial Performance
14.4.4. Recent Initiatives
14.5. Test IO (EPAM Systems, Inc.)
14.5.1. Company Overview
14.5.2. Product Offerings
14.5.3. Financial Performance
14.5.4. Recent Initiatives
14.6. Applause App Quality, Inc.
14.6.1. Company Overview
14.6.2. Product Offerings
14.6.3. Financial Performance
14.6.4. Recent Initiatives
14.7. Ubertesters Inc.
14.7.1. Company Overview
14.7.2. Product Offerings
14.7.3. Financial Performance
14.7.4. Recent Initiatives
14.8. Crowdsprint
14.8.1. Company Overview
14.8.2. Product Offerings
14.8.3. Financial Performance
14.8.4. Recent Initiatives
14.9. Testbirds B.V.
14.9.1. Company Overview
14.9.2. Product Offerings
14.9.3. Financial Performance
14.9.4. Recent Initiatives
14.10. Userfeel Ltd
14.10.1. Company Overview
14.10.2. Product Offerings
14.10.3. Financial Performance
14.10.4. Recent Initiatives
Chapter 15. Research Methodology
15.1. Primary Research
15.2. Secondary Research
15.3. Assumptions
Chapter 16. Appendix
16.1. About Us
16.2. Glossary of Terms