Digestive Health Products Market (By Product: Dairy Products, Bakery & Cereals, Non-alcoholic Beverages, Supplements, Others; By Ingredient) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

Digestive Health Products Market Size and Forecast 2024 to 2033

The global digestive health products market size was estimated at around USD 51.64 billion in 2023 and it is projected to hit around USD 114.83 billion by 2033, growing at a CAGR of 8.32% from 2024 to 2033. The digestive health products market encompasses a broad range of goods designed to support and improve digestive function. These products include dietary supplements, probiotics, prebiotics, functional foods, and over-the-counter medications aimed at addressing various digestive issues such as bloating, constipation, irritable bowel syndrome (IBS), and general gut health.

Key Pointers

• In 2023, North America represented 34% of the global revenue in the digestive health products market.
• The Asia Pacific region is anticipated to achieve the highest CAGR of 9.63% during the forecast period.
• In 2023, the dairy products segment dominated the market, securing around 75% of the revenue share.
• The supplement segment is expected to expand at a CAGR of 9.03% from 2024 to 2033.
• In 2023, probiotics held the largest share of the market, making up 88% of the industry.
• The food enzymes segment is projected to grow at a CAGR of 9.3% from 2024 to 2033.

What are the Growth Factors of Digestive Health Products Market?

The digestive health products market is experiencing robust growth driven by an increasing consumer awareness about the vital role of gut health in overall well-being has significantly boosted demand. As people become more informed about the connection between digestive health and conditions like obesity, diabetes, and mental health issues, they are actively seeking products that support a healthy digestive system. Additionally, the rise in chronic digestive disorders, such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), is fueling the need for effective and specialized solutions. The aging population also contributes to market expansion, as older adults often face digestive challenges and seek products tailored to their needs. Furthermore, innovation in product development, including the creation of personalized probiotics and advanced prebiotics, is capturing consumer interest and expanding market opportunities. Enhanced availability through online platforms and retail channels further supports market growth by making these products more accessible to a wider audience.

What are the Trends in Digestive Health Products Market?

• Personalization: Increasing interest in personalized nutrition and customized probiotics is driving the development of tailored digestive health solutions. Consumers are seeking products that address their unique gut microbiome profiles and specific digestive needs.
• Natural and Organic Ingredients: There is a growing preference for natural and organic ingredients in digestive health products. Consumers are leaning towards products that are free from artificial additives, preservatives, and synthetic chemicals, opting instead for those made from natural, whole-food sources.
• Functional Foods: The market is seeing a rise in functional foods that offer additional health benefits beyond basic nutrition. Products such as fermented foods, enriched with probiotics and prebiotics, are gaining popularity for their digestive health benefits.
• Technological Advancements: Innovations in technology are enhancing the efficacy of digestive health products. Advances in biotechnology, such as the development of novel probiotic strains and advanced encapsulation techniques, are improving product performance and consumer outcomes.

What are the Key Challenges Faced by Digestive Health Products Market?

• Regulatory Hurdles: Navigating the complex regulatory landscape is a significant challenge for companies in the digestive health products market. Strict guidelines and the need for substantial clinical evidence to support health claims can delay product approvals and increase costs.
• Quality Control Issues: Ensuring consistent quality and efficacy across different batches of digestive health products can be difficult. Variations in ingredient sourcing and manufacturing processes may affect product effectiveness and consumer trust.
• Market Saturation: The market is becoming increasingly crowded with a wide range of products, leading to high competition. Standing out in a saturated market requires significant marketing efforts and differentiation strategies.
• Consumer Skepticism: Despite growing awareness, some consumers remain skeptical about the effectiveness of digestive health products. Overcoming this skepticism requires clear evidence of benefits and transparency about ingredient sourcing and product formulation.

Which Region Dominates the Digestive Health Products Market?

In 2023, North America accounted for 34% of global revenue in the digestive health products market. Key factors contributing to this high market share include the presence of major players, government support for product development, and advancements in probiotic and prebiotic technologies. Additional drivers include rising healthcare costs, evolving food laws affecting product labeling, rapid scientific and processing technology advancements, an aging population, and growing interest in diet-related wellness.

In the U.S., the digestive health products market is projected to grow at a CAGR of 8.23% from 2024 to 2033. This growth is driven by increasing consumer emphasis on gut health and wellness. Factors such as heightened awareness of the link between digestive health and overall well-being, growing interest in functional foods, and a rise in digestive issues are contributing to the increased demand for digestive health products. Market players are employing strategies like collaborations and portfolio expansions to gain a competitive edge. For example, Kerry acquired Bio-K Plus in November 2020 to enhance its capabilities in the growing probiotics market.

The Asia Pacific region is expected to experience the fastest CAGR of 9.63% during the forecast period. This growth is fueled by major players launching their brands in untapped Southeast Asian markets. Rapid urbanization and rising disposable incomes have led to increased consumption of processed and fast foods, resulting in digestive issues such as acid reflux and Irritable Bowel Syndrome (IBS). This has created a demand for products that address these concerns. The expansion of e-commerce platforms in countries like India has also facilitated greater access to digestive health products. The Indian market is projected to grow at a CAGR of over 11% from 2024 to 2033, driven by a heightened focus on overall wellness and increasing awareness of the importance of digestive health.

Product Insights

In 2023, the dairy products segment led the market, capturing approximately 75% of the revenue share. This dominance is attributed to the rising consumer preference for preventive healthcare and the advancement of effective probiotic strains in dairy products, which help manage intestinal inflammation, enhance gut health, and boost immunity. Additionally, the popularity of functional beverages such as relaxation drinks, sports drinks, and kombucha has surged due to their distinctive flavors and health benefits. This trend is expected to drive an increase in the use of functional ingredients like prebiotics and probiotics in non-alcoholic beverages, thereby contributing to market growth.

Moreover, the demand for digestive dairy products is rising as consumers seek solutions to counteract the effects of unhealthy eating habits and sedentary lifestyles. Manufacturers are responding with innovative products that offer various digestive health benefits. For instance, Biocatalysts Ltd. introduced an enzyme, Lipomod 4MDP (L004MDP), in July 2021, specifically designed for the dairy flavor market. This enzyme produces significant quantities of short-chain fatty acids while minimizing medium- to long-chain fatty acids, resulting in a distinctive sharp, cheesy, and salty flavor profile.

The supplement segment is forecasted to grow at a CAGR of 9.03% from 2024 to 2033. This growth is driven by increasing awareness of nutrition and health, the benefits of an active lifestyle, and the role of nutritional supplements. The aging population and heightened concerns about gut health are also key factors fueling demand. As digestive efficiency declines with age, digestive health products are seen as a means to support gut health and overall well-being. Rising consumer spending on products that enhance intestinal health is expected to further stimulate market growth during the forecast period.

Ingredient Insights

In 2023, probiotics held the largest market share, accounting for 88% of the industry. The widespread use of probiotic ingredients in healthy foods and supplements is due to growing consumer awareness of their benefits, which include supporting immune function, improving digestive health, reducing inflammation, and enhancing mental health. This trend reflects an increasing consumer interest in natural and healthy dietary options. Probiotics are increasingly incorporated into a variety of products, such as yogurts, kefir, and other fermented foods, as well as dietary supplements. The popularity of these ingredients is driving market expansion, with several companies launching new probiotic-based products. For example, Good Culture introduced Good Culture Probiotic Milk in March 2023, a lactose-free, long-life milk containing the BC30 probiotic (Bacillus coagulants GBI-30, 6086), which supports gut health and digestion.

The food enzymes segment is projected to grow at a CAGR of 9.3% from 2024 to 2033. The multifunctionality of food enzymes and the increasing demand from the food and beverage industry are expected to drive this growth. Food enzymes are used primarily in dairy product manufacturing and processing, enhancing the quality, texture, and flavor of various products. Their applications extend to traditional areas such as baking, brewing, and cheese-making, as well as newer areas like fat modification and the development of new sweeteners.

Who are the Top Manufactures in Digestive Health Products Market?

• BASF SE
• Chr. Hansen Holding A/S
• Nestle SA
• International Flavors & Fragrances Inc.
• DuPont de Nemours, Inc.
• Bayer AG
• Danone
• Arla Foods amba
• Sanofi
• Cargill, Inc.

Digestive Health Products Market Segmentation:

By Product

• Dairy Products
• Bakery & Cereals
• Non - Alcoholic Beverages
• Supplements
• Others

By Ingredient

• Prebiotics
• Probiotics
• Food Enzymes
• Animal Based
• Plant Based
• Microbial Based

By Region

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa