Glamping Market (By Accommodation: Cabins & Pods, Tents, Yurts, Treehouses; By Age Group) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2023-2032

Glamping Market Size and Growth

The global glamping market size was estimated at USD 3.17 billion in 2023 and it is expected to hit around USD 7.31 billion by 2033, poised to grow at a CAGR of 8.72% from 2024 to 2033. Glamping, a blend of "glamorous" and "camping," has transformed the outdoor hospitality industry by offering a luxurious alternative to traditional camping. This market caters to travelers seeking the adventure of the great outdoors without sacrificing comfort or style. Over the past decade, the glamping industry has seen significant growth, driven by changing consumer preferences, advancements in outdoor accommodations, and an increasing focus on sustainable tourism.

Key Pointers

• Europe region dominated the glamping market with the largest market share of 36% in 2023.
• The North American glamping market is projected to grow at a CAGR of 12.63% from 2024 to 2033.
• By Accommodation, the cabins and pods segment captured the maximum market share of 47% in 2023.
• By Accommodation, the tents segment is projected to grow at a CAGR of 8.73% from 2024 to 2033.
• By Age Group, the travelers aged 18-32 years generated the maximum market share of 46% in 2023.
• By Age Group, the 32-50 years age group is expected to grow at a CAGR of 8.73% from 2024 to 2033.

What are the Growth Factors of Glamping Market?

The growth of the glamping market is driven by an increasing demand for unique and immersive travel experiences has led many travelers, particularly millennials and Gen Z, to seek alternatives to traditional accommodations. Glamping offers a blend of luxury and nature, catering to this demand. Additionally, the rising awareness of sustainable and eco-friendly travel options has further fueled market growth, as glamping aligns with environmentally conscious practices. The influence of social media, showcasing picturesque and unique glamping sites, has also significantly contributed to the market's expansion by attracting a broader audience.

What are the Trends in Glamping Market?

• Rise of Eco-friendly Accommodations: There is a growing trend towards eco-friendly glamping sites that utilize sustainable materials and renewable energy sources, appealing to environmentally conscious travelers.
• Diversification of Accommodation Types: The market is seeing an expansion in the variety of glamping options available, including treehouses, domes, yurts, and luxury tents, allowing for a broader appeal to different demographics.
• Increased Popularity Among Millennials and Gen Z: Younger generations are driving the demand for experiential travel, preferring glamping for its unique blend of comfort and adventure.
• Integration of Technology: Modern glamping sites are increasingly incorporating smart technology, such as automated check-ins, Wi-Fi, and app-based services, enhancing the overall guest experience.
• Growth in Remote and Off-the-grid Locations: There is a rising interest in glamping sites located in remote or off-the-grid areas, offering guests a chance to disconnect and enjoy nature in its purest form.

What are the Key Challenges Faced by Glamping Market?

• Seasonal Demand Fluctuations: Glamping is highly dependent on weather conditions, leading to significant seasonal variations in demand, which can impact the profitability of operators.
• High Initial Investment: Establishing a glamping site requires a substantial upfront investment in land, infrastructure, and luxury amenities, which can be a barrier for new entrants.
• Regulatory and Zoning Issues: Navigating local regulations and zoning laws can be challenging, as they vary widely by region and may restrict the development of new glamping sites.
• Maintaining Luxury Standards: Consistently delivering a high-end experience in remote locations can be difficult, especially in terms of ensuring the quality of services, amenities, and infrastructure.

Which Region Dominates the Glamping Market?

In 2023, the European glamping market captured over 36% of global revenue. The appeal of glamping has surged among European customers, who seek distinctive and authentic travel experiences. This interest is fueling travel to new, exotic destinations across the region, which is expected to boost the luxury travel industry over the forecast period.

What is the Contribution of Europe to Glamping Market?

Glamping in Europe provides visitors with the unique experience of staying in luxurious accommodations surrounded by nature. Tourists in the region are increasingly seeking such experiences, and France, with its 8,000 campsites, stands out as a leading nation promoting glamping, second only to the U.S.

India Glamping Market

The glamping market in India is flourishing, driven by the changing preferences of discerning travelers. As the tourism sector in India undergoes a transformation, glamping has emerged as a significant trend, offering a combination of luxury and immersive natural experiences.

Many glamping sites in India integrate wellness and Ayurveda into their services, with serene natural environments serving as the perfect backdrop for wellness activities, yoga retreats, and Ayurvedic treatments. This aligns with the global trend toward wellness tourism, attracting travelers in search of relaxation, rejuvenation, and holistic experiences.

North America Glamping Market

The North American glamping market is projected to grow at a CAGR of 12.63% from 2024 to 2033. Rising income levels among tourists and a growing interest in diverse vacation experiences are expected to positively impact the market during this period. The expansion of glamping resorts is also contributing to this growth, with companies like Under Canvas, Terra Glamping, Collective Retreats, Getaway, and AutoCamp recently entering the market, further driving the industry’s

Accommodation Insights

In 2023, the cabins and pods segment led the market, accounting for 47% of the share. The growing demand for immersive experiences that do not sacrifice luxury has driven travelers toward premium accommodations like cabins and pods. Additionally, the increasing popularity of eco-pods, which utilize local, natural, and recycled materials, has made them a top choice for eco-conscious campers. These pods not only offer protection from the elements but also maintain the cozy ambiance of a home, making them ideal for sustainable tourism.

The tents segment is projected to grow at a CAGR of 8.73% from 2024 to 2033. Leading outdoor tourism providers now offer rugged camping experiences complemented by luxurious amenities within tents, such as kitchen appliances, indoor bathrooms, air conditioning, luxury beds, TV, and Wi-Fi. The presence of national parks and abundant wildlife has further bolstered the popularity of tents among travelers. Moreover, advancements in travel agents and booking systems have simplified the process of selecting tents that meet consumers’ needs. Unlike traditional camping, glamping tents provide a high level of comfort and luxury, often featuring plush bedding, stylish decor, and even en-suite bathrooms, driving their demand in the coming years.

Age Group Insights

In 2023, travelers aged 18-32 years held the largest market share, contributing 46% of the revenue. This younger demographic is increasingly drawn to destination weddings, with many finding the idea of wedding glamping particularly appealing. As a result, event organizers are expanding their offerings to include glamping options for such events. For instance, Buffalo, a startup based in New York, provides luxury rentals for weddings, private events, and festivals. These trends are helping to popularize glamping among younger travelers.

The 32-50 years age group is expected to grow at a CAGR of 8.73% from 2024 to 2033. The primary factors driving this segment's growth are the desire to escape busy lifestyles and the availability of high disposable incomes. This age group typically consists of married individuals, who often choose glamping trips as a way to spend quality time with their spouses or families.

Who are the Top Manufactures in Glamping Market?

• Under Canvas
• Collective Retreats
• Tentrr
• Eco Retreats
• Baillie Lodges
• Nightfall Camp Pty Ltd.
• Tanja Lagoon Camp
• Wildman Wilderness Lodge
• Paperbark Camp

Recent Developments

• In January 2024, the Japanese camping brand Snow Peak announced the upcoming launch of its U.S. camping destination, set for early 2024. The site, named Snow Peak Long Beach Campfield, is a picturesque 25-acre property located on the Long Beach peninsula in Washington state, strategically positioned between Seattle and Portland, Oregon.
• In September 2023, Luxeglamp EcoResorts, a bubble-glamping resort based in Munnar, Kerala, unveiled a celestial-themed glamping experience in Kodaikanal, Tamil Nadu, a renowned hill station. Branded as 'Luxeglamp Celestial Glamp,' this unique offering allows guests to enjoy a mesmerizing celestial atmosphere with twinkling stars and the moon visible from within the dome.
• In November 2022, Under Canvas announced its expansion efforts near the North Entrance of Yellowstone National Park, spreading across 50 acres of Montana ranchland. Given Yellowstone’s popularity among outdoor enthusiasts, this expansion is poised to contribute significantly to the growth of the glamping market.
• In August 2022, Baillie Lodges expanded into South America by acquiring existing glamping properties of Tierra Hotels in Torres del Paine National Park and Tierra Atacama, marking a significant step in the company’s global expansion.

Glamping Market Segmentations:

By Accommodation 

• Cabins & Pods
• Tents
• Treehouses
• Yurts
• Others

By Age Group 

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years

By Region

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa