The global over-the-top (OTT) market size was worth at $97.57 billion in 2018 and is projected to reach $334.21 billion by 2026, registering a CAGR of 16.8% during the forecast period 2019 to 2026.
Rise in demand for OTT and SVoD in the emerging countries, expansion in variety of contents, increased in demand of live streaming channels, and advancements in OTT technology have boosted the growth of the global OTT market. However, lack of data network infrastructure and latency issues hamper the market growth.
The report analyzes and forecasts the over-the-top market at global and regional levels. The market has been forecast based on volume (Tons) and value (US$ Mn) from 2019 to 2026. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.
The report comprises a detailed value chain analysis, which provides a comprehensive view of the global over-the-top market. The Porter’s Five Forces model has also been included to help understand the competitive landscape of the market. The study encompasses market attractiveness analysis, wherein various applications have been benchmarked based on their market size, growth rate, and general attractiveness.
The study provides a decisive view of the over-the-top market by segmenting it in terms of form and application. The segment has been analyzed based on the present and future trends. Regional segmentation includes the current and projected demand in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
The report provides size (in terms of volume and value) of over-the-top market for the base year 2018 and the forecast between 2019 and 2026. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.
Key insights:
The key players operating in the global over-the-top industry include Amazon Web Services (AWS), Netflix, Hulu, LLC, Google LLC, Apple Inc., Facebook, Telestra, Rakuten Inc., Microsoft Corporation, and Tencent Holdings Ltd.
Segmentation:
By Component
By Device Type
By Content Type
By Revenue Model
By User Type
By End User
By Region
Key Players
Research Methodology:
In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.
Primary research represents a bulk of research efforts, supplemented by extensive secondary research. Annual reports, press releases, and relevant documents of key players operating in various application areas have been reviewed for competition analysis and market understanding.
Secondary research also includes recent trends, technical writing, Internet sources, and statistical data from government websites, trade associations, and agencies. These have proved to be reliable, effective, and successful approaches for obtaining precise market data, capturing market participants’ insights, and recognizing business opportunities.
The study objectives of this report are:
Section 1: Introduction
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models
Section 2: EXECUTIVE SUMMARY
2.1. Key findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO perspective
Section 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key Forces Shaping Over-the-Top Market
3.2.1. Moderate-to-high bargaining power of suppliers
3.2.2. High bargaining power of buyer
3.2.3. Low-to-moderate threat of substitutes
3.2.4. Moderate-to-high threat of new entrants
3.2.5. High competitive rivalry
3.3. Value Chain Analysis
3.4. Case Studies
3.4.1. Bonnier Corporation
3.4.2. Canal Digital
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Growing OTT demand in developing regions
3.5.1.2. Rise of SVoD services in emerging markets
3.5.1.3. Expansion in the variety of contents
3.5.1.4. Growth in the demand of live streaming channels
3.5.2. Restraints
3.5.2.1. Lack of data network infrastructure
3.5.2.2. Latency issues
3.5.3. Opportunities
3.5.3.1. Emergence of new OTT markets
3.5.3.2. New developments in OTT technology
Section 4: OVER-THE-TOP MARKET, BY COMPONENT
4.1. Overview
4.2. Solution
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market analysis by country
4.3. Services
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market analysis by country
Section 5: OVER-THE-TOP MARKET, BY DEVICE TYPE
5.1. Overview
5.2. Smartphones
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market analysis by country
5.3. Smart TV's
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market analysis by country
5.4. Laptops, Desktops, and Tablets
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market analysis by country
5.5. Gaming Consoles
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market analysis by country
5.6. Set-Top Box
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market analysis by country
5.7. Others
5.7.1. Key market trends, growth factors and opportunities
5.7.2. Market size and forecast, by region
5.7.3. Market analysis by country
Section 6: OVER-THE-TOP MARKET, BY CONTENT TYPE
6.1. Overview
6.2. Video
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market analysis by country
6.3. Audio/ VoIP
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market analysis by country
6.4. Games
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market analysis by country
6.5. Communication
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market analysis by country
6.6. Others
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market analysis by country
Section 7: OVER-THE-TOP MARKET, BY REVENUE MODEL
7.1. Overview
7.2. Subscription
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market analysis by country
7.3. Advertisement
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market analysis by country
7.4. Hybrid
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market analysis by country
7.5. Others
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market analysis by country
Section 8: OVER-THE-TOP MARKET, BY USER TYPE
8.1. Overview
8.2. Personal
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by region
8.2.3. Market analysis by country
8.3. Commercial
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by region
8.3.3. Market analysis by country
Section 9: OVER-THE-TOP MARKET, BY END USER
9.1. Overview
9.2. Media & Entertainment
9.2.1. Key market trends, growth factors and opportunities
9.2.2. Market size and forecast, by region
9.2.3. Market analysis by country
9.3. Education & Training
9.3.1. Key market trends, growth factors and opportunities
9.3.2. Market size and forecast, by region
9.3.3. Market analysis by country
9.4. Health & Fitness
9.4.1. Key market trends, growth factors and opportunities
9.4.2. Market size and forecast, by region
9.4.3. Market analysis by country
9.5. IT & Telecom
9.5.1. Key market trends, growth factors and opportunities
9.5.2. Market size and forecast, by region
9.5.3. Market analysis by country
9.6. E-commerce
9.6.1. Key market trends, growth factors and opportunities
9.6.2. Market size and forecast, by region
9.6.3. Market analysis by country
9.7. BFSI
9.7.1. Key market trends, growth factors and opportunities
9.7.2. Market size and forecast, by region
9.7.3. Market analysis by country
9.8. Government
9.8.1. Key market trends, growth factors and opportunities
9.8.2. Market size and forecast, by region
9.8.3. Market analysis by country
9.9. Others
9.9.1. Key market trends, growth factors and opportunities
9.9.2. Market size and forecast, by region
9.9.3. Market analysis by country
Section 10: OVER-THE-TOP MARKET, BY REGION
10.1. Overview
10.2. North America
10.2.1. Key market trends, growth factors and opportunities
10.2.2. Market size and forecast, by Component
10.2.3. Market size and forecast, by device type
10.2.4. Market size and forecast, by content type
10.2.5. Market size and forecast, by revenue model
10.2.6. Market size and forecast, by user type
10.2.7. Market size and forecast, by end user
10.2.8. Market analysis by country
10.2.8.1. U.S.
10.2.8.1.1. Market size and forecast, by Component
10.2.8.1.2. Market size and forecast, by device type
10.2.8.1.3. Market size and forecast, by content type
10.2.8.1.4. Market size and forecast, by revenue model
10.2.8.1.5. Market size and forecast, by user type
10.2.8.1.6. Market size and forecast, by end user
10.2.8.2. Canada
10.2.8.2.1. Market size and forecast, by Component
10.2.8.2.2. Market size and forecast, by device type
10.2.8.2.3. Market size and forecast, by content type
10.2.8.2.4. Market size and forecast, by revenue model
10.2.8.2.5. Market size and forecast, by user type
10.2.8.2.6. Market size and forecast, by end user
10.3. Europe
10.3.1. Key market trends, growth factors and opportunities
10.3.2. Market size and forecast, by Component
10.3.3. Market size and forecast, by device type
10.3.4. Market size and forecast, by content type
10.3.5. Market size and forecast, by revenue model
10.3.6. Market size and forecast, by user type
10.3.7. Market size and forecast, by end user
10.3.8. Market analysis by country
10.3.8.1. Germany
10.3.8.1.1. Market size and forecast, by Component
10.3.8.1.2. Market size and forecast, by device type
10.3.8.1.3. Market size and forecast, by content type
10.3.8.1.4. Market size and forecast, by revenue model
10.3.8.1.5. Market size and forecast, by user type
10.3.8.1.6. Market size and forecast, by end user
10.3.8.2. France
10.3.8.2.1. Market size and forecast, by Component
10.3.8.2.2. Market size and forecast, by device type
10.3.8.2.3. Market size and forecast, by content type
10.3.8.2.4. Market size and forecast, by revenue model
10.3.8.2.5. Market size and forecast, by user type
10.3.8.2.6. Market size and forecast, by end user
10.3.8.3. UK
10.3.8.3.1. Market size and forecast, by Component
10.3.8.3.2. Market size and forecast, by device type
10.3.8.3.3. Market size and forecast, by content type
10.3.8.3.4. Market size and forecast, by revenue model
10.3.8.3.5. Market size and forecast, by user type
10.3.8.3.6. Market size and forecast, by end user
10.3.8.4. Italy
10.3.8.4.1. Market size and forecast, by Component
10.3.8.4.2. Market size and forecast, by device type
10.3.8.4.3. Market size and forecast, by content type
10.3.8.4.4. Market size and forecast, by revenue model
10.3.8.4.5. Market size and forecast, by user type
10.3.8.4.6. Market size and forecast, by end user
10.3.8.5. Spain
10.3.8.5.1. Market size and forecast, by Component
10.3.8.5.2. Market size and forecast, by device type
10.3.8.5.3. Market size and forecast, by content type
10.3.8.5.4. Market size and forecast, by revenue model
10.3.8.5.5. Market size and forecast, by user type
10.3.8.5.6. Market size and forecast, by end user
10.3.8.6. Rest of Europe
10.3.8.6.1. Market size and forecast, by Component
10.3.8.6.2. Market size and forecast, by device type
10.3.8.6.3. Market size and forecast, by content type
10.3.8.6.4. Market size and forecast, by revenue model
10.3.8.6.5. Market size and forecast, by user type
10.3.8.6.6. Market size and forecast, by end user
10.4. Asia-Pacific
10.4.1. Key market trends, growth factors and opportunities
10.4.2. Market size and forecast, by Component
10.4.3. Market size and forecast, by device type
10.4.4. Market size and forecast, by content type
10.4.5. Market size and forecast, by revenue model
10.4.6. Market size and forecast, by user type
10.4.7. Market size and forecast, by end user
10.4.8. Market analysis by country
10.4.8.1. Japan
10.4.8.1.1. Market size and forecast, by Component
10.4.8.1.2. Market size and forecast, by device type
10.4.8.1.3. Market size and forecast, by content type
10.4.8.1.4. Market size and forecast, by revenue model
10.4.8.1.5. Market size and forecast, by user type
10.4.8.1.6. Market size and forecast, by end user
10.4.8.2. China
10.4.8.2.1. Market size and forecast, by Component
10.4.8.2.2. Market size and forecast, by device type
10.4.8.2.3. Market size and forecast, by content type
10.4.8.2.4. Market size and forecast, by revenue model
10.4.8.2.5. Market size and forecast, by user type
10.4.8.2.6. Market size and forecast, by end user
10.4.8.3. Australia
10.4.8.3.1. Market size and forecast, by Component
10.4.8.3.2. Market size and forecast, by device type
10.4.8.3.3. Market size and forecast, by content type
10.4.8.3.4. Market size and forecast, by revenue model
10.4.8.3.5. Market size and forecast, by user type
10.4.8.3.6. Market size and forecast, by end user
10.4.8.4. India
10.4.8.4.1. Market size and forecast, by Component
10.4.8.4.2. Market size and forecast, by device type
10.4.8.4.3. Market size and forecast, by content type
10.4.8.4.4. Market size and forecast, by revenue model
10.4.8.4.5. Market size and forecast, by user type
10.4.8.4.6. Market size and forecast, by end user
10.4.8.5. South Korea
10.4.8.5.1. Market size and forecast, by Component
10.4.8.5.2. Market size and forecast, by device type
10.4.8.5.3. Market size and forecast, by content type
10.4.8.5.4. Market size and forecast, by revenue model
10.4.8.5.5. Market size and forecast, by user type
10.4.8.5.6. Market size and forecast, by end user
10.4.8.6. Rest of Asia-Pacific
10.4.8.6.1. Market size and forecast, by Component
10.4.8.6.2. Market size and forecast, by device type
10.4.8.6.3. Market size and forecast, by content type
10.4.8.6.4. Market size and forecast, by revenue model
10.4.8.6.5. Market size and forecast, by user type
10.4.8.6.6. Market size and forecast, by end user
10.5. LAMEA
10.5.1. Key market trends, growth factors and opportunities
10.5.2. Market size and forecast, by Component
10.5.3. Market size and forecast, by device type
10.5.4. Market size and forecast, by content type
10.5.5. Market size and forecast, by revenue model
10.5.6. Market size and forecast, by user type
10.5.7. Market size and forecast, by end user
10.5.8. Market analysis by country
10.5.8.1. Latin America
10.5.8.1.1. Market size and forecast, by Component
10.5.8.1.2. Market size and forecast, by device type
10.5.8.1.3. Market size and forecast, by content type
10.5.8.1.4. Market size and forecast, by revenue model
10.5.8.1.5. Market size and forecast, by user type
10.5.8.1.6. Market size and forecast, by end user
10.5.8.2. Middle East
10.5.8.2.1. Market size and forecast, by Component
10.5.8.2.2. Market size and forecast, by device type
10.5.8.2.3. Market size and forecast, by content type
10.5.8.2.4. Market size and forecast, by revenue model
10.5.8.2.5. Market size and forecast, by user type
10.5.8.2.6. Market size and forecast, by end user
10.5.8.3. Africa
10.5.8.3.1. Market size and forecast, by Component
10.5.8.3.2. Market size and forecast, by device type
10.5.8.3.3. Market size and forecast, by content type
10.5.8.3.4. Market size and forecast, by revenue model
10.5.8.3.5. Market size and forecast, by user type
10.5.8.3.6. Market size and forecast, by end user
Section 11: COMPANY PROFILES
11.1. Amazon Web Services, Inc.
11.1.1. Company overview
11.1.2. Key Executives
11.1.3. Company snapshot
11.1.4. Operating business segments
11.1.5. Product portfolio
11.1.6. Business performance
11.1.7. Key strategic moves and developments
11.2. Netflix, Inc.
11.2.1. Company overview
11.2.2. Key Executives
11.2.3. Company snapshot
11.2.4. Operating business segments
11.2.5. Product portfolio
11.2.6. R&D Expenditure
11.2.7. Business performance
11.2.8. Key strategic moves and developments
11.3. Hulu, LLC
11.3.1. Company overview
11.3.2. Key Executives
11.3.3. Company snapshot
11.3.4. Operating business segments
11.3.5. Product portfolio
11.3.6. Business performance
11.3.7. Key strategic moves and developments
11.4. Google LLC
11.4.1. Company overview
11.4.2. Key Executives
11.4.3. Company snapshot
11.4.4. Operating business segments
11.4.5. Product portfolio
11.4.6. R&D Expenditure
11.4.7. Business performance
11.4.8. Key strategic moves and developments
11.5. Apple Inc.
11.5.1. Company overview
11.5.2. Key Executives
11.5.3. Company snapshot
11.5.4. Operating business segments
11.5.5. Product portfolio
11.5.6. R&D Expenditure
11.5.7. Business performance
11.5.8. Key strategic moves and developments
11.6. Facebook, Inc.
11.6.1. Company overview
11.6.2. Key Executives
11.6.3. Company snapshot
11.6.4. Product portfolio
11.6.5. R&D Expenditure
11.6.6. Business performance
11.6.7. Key strategic moves and developments
11.7. Telstra Corporation Limited
11.7.1. Company overview
11.7.2. Key Executives
11.7.3. Company snapshot
11.7.4. Operating business segments
11.7.5. Product portfolio
11.7.6. Business performance
11.7.7. Key strategic moves and developments
11.8. Rakuten, Inc.
11.8.1. Company overview
11.8.2. Key Executives
11.8.3. Company snapshot
11.8.4. Operating business segments
11.8.5. Product portfolio
11.8.6. R&D Expenditure
11.8.7. Business performance
11.8.8. Key strategic moves and developments
11.9. Microsoft Corporation
11.9.1. Company overview
11.9.2. Key Executives
11.9.3. Company snapshot
11.9.4. Operating business segments
11.9.5. Product portfolio
11.9.6. R&D Expenditure
11.9.7. Business performance
11.9.8. Key strategic moves and developments
11.10. Tencent Holdings Ltd
11.10.1. Company overview
11.10.2. Key Executives
11.10.3. Company snapshot
11.10.4. Operating business segments
11.10.5. Product portfolio
11.10.6. R&D Expenditure
11.10.7. Business performance
11.10.8. Key strategic moves and developments
11.10.9. Key strategic moves and developments
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers