Healthcare Customer Data Platform Market (By Component: Software, Services; By Deployment Mode: On-premise, Cloud-based; By Organization Size: Large Enterprises, Small & Medium-sized Enterprises; By Application: Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention and Engagement, Security Management) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook 20212030

The global Healthcare Customer Data Platform market size is expected to be worth around US$ 3.6 billion by 2030, according to a new report by Vision Research Reports.

The global Healthcare Customer Data Platform market size was valued at US$ 225.4 million in 2020 and is anticipated to grow at a CAGR of 28.2% during forecast period 2021 to 2030.

Report Coverage

Growth Factors

 Customer data platforms integrate a variety of information, structured as well as unstructured, and work with various data sets to transform the results into useful insights to drive the growth of the business. Customer data platforms draw out the insights with the help of sources such as personally identifiable information, third-party data, and streaming data of customer journey. The customer journey sources include user-level data, email cookies, contact numbers, social media profiles, purchase history, website trackers, emails, and CRM data.

Customer data platform offers potential solutions for businesses to recover from the impact of the pandemic. The pandemic has raised interest in information technology solutions to manage patient data. The social distancing and stay-at-home norms encouraged customer interactions B2B as well as B2C. Marketers are interested in technologies to collect customer data from digital channels. Customer data platforms work on the collection, unification, and workable data insights.

By Component Analysis

the software segment dominated the market and held the largest revenue share of 77.6%. The segment is anticipated to showcase the fastest CAGR over the forecast period from 2021 to 2028. Customer data platforms are packaged software that assembles a comprehensive view of each customer and unifies the data for analysis.

by acquiring fragments of customer data from various source channels. Some customer data platform systems go beyond just assembling customer data to include analysis and offer campaign functions of their own.

By Deployment Mode Analysis

The cloud-based deployment model dominated the market and accounted for the largest revenue share of 72.1% in 2020. The segment is likely to witness the fastest CAGR over the forecast period due to the quick access, higher flexibility, easier data back up, and lower handling costs.

By Application Analysis

the predictive analytics segment dominated the market and accounted for the largest revenue share of 25.9%. With the help of predictive modeling, customer data platforms can turn big volumes of data into usable insights that can guide business marketing decisions.

The personalized recommendations segment is anticipated to witness the fastest growth rate over the forecast period from 2021 to 2030. The delivery of meaningful, tailored, and relevant insights from customer data are crucial for brands to understand their customer preferences.

By Organization Size Analysis

the large enterprises segment dominated the market and held the largest revenue share of 65.2%. This is owing to the growing demand for data platforms by larger organizations. Larger enterprises, such as big hospitals, deal with a huge volume of patient data and they require data being tracked across various channels.

By Regional Analysis

North America dominated the healthcare customer data platform market and accounted for the largest revenue share of 51.0%. The segment is likely to maintain its position throughout the forecast period. The market growth can be attributed to the higher adoption of technology, growing digital literacy, development of information technology infrastructure, and the presence of key market players in the region. 

Key Players

• Microsoft

• Mercury Healthcare, Inc.

• Tealium, Inc.

• Innovaccer Inc.

• Adobe

• Treasure Data, Inc.

• Skypoint Cloud Inc.

• Solix Technologies, Inc.

• Salesforece.com, Inc.

• Reltio

Market Segmentation

• By Component

  • Software

  • Services

• By Deployment Mode

  • On-premise

  • Cloud-based

• By Organization Size

  • Large Enterprises

  • Small & Medium-sized Enterprises

• By Application

  • Personalized Recommendations

  • Predictive Analytics

  • Marketing Data Segmentation

  • Customer Retention and Engagement

  • Security Management

  • Others

• Regional

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

The Healthcare Customer Data Platform market research report covers definition, classification, product classification, product application, development trend, product technology, competitive landscape, industrial chain structure, industry overview, national policy and planning analysis of the industry, the latest dynamic analysis, etc., and also includes major. The study includes drivers and restraints of the global market. It covers the impact of these drivers and restraints on the demand during the forecast period. The report also highlights opportunities in the market at the global level.

The report provides size (in terms of volume and value) of Healthcare Customer Data Platform market for the base year 2020 and the forecast between 2021 and 2030. Market numbers have been estimated based on form and application. Market size and forecast for each application segment have been provided for the global and regional market.

This report focuses on the global Healthcare Customer Data Platform market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Healthcare Customer Data Platform market development in United States, Europe and China.

It is pertinent to consider that in a volatile global economy, we haven’t just conducted Healthcare Customer Data Platform market forecasts in terms of CAGR, but also studied the market based on key parameters, including Year-on-Year (Y-o-Y) growth, to comprehend the certainty of the market and to find and present the lucrative opportunities in market.

In terms of production side, this report researches the Healthcare Customer Data Platform capacity, production, value, ex-factory price, growth rate, market share for major manufacturers, regions (or countries) and type.

In terms of consumption side, this report focuses on the consumption of Healthcare Customer Data Platform by regions (countries) and application.

Buyers of the report will have access to verified market figures, including global market size in terms of revenue and volume. As part of production analysis, the authors of the report have provided reliable estimations and calculations for global revenue and volume by Type segment of the global Healthcare Customer Data Platform market. These figures have been provided in terms of both revenue and volume for the period 2017 to 2030. Additionally, the report provides accurate figures for production by region in terms of revenue as well as volume for the same period. The report also includes production capacity statistics for the same period.

With regard to production bases and technologies, the research in this report covers the production time, base distribution, technical parameters, research and development trends, technology sources, and sources of raw materials of major Healthcare Customer Data Platform market companies.

Regarding the analysis of the industry chain, the research of this report covers the raw materials and equipment of Healthcare Customer Data Platform market upstream, downstream customers, marketing channels, industry development trends and investment strategy recommendations. The more specific analysis also includes the main application areas of market and consumption, major regions and Consumption, major Chinese producers, distributors, raw material suppliers, equipment providers and their contact information, industry chain relationship analysis.

The research in this report also includes product parameters, production process, cost structure, and data information classified by region, technology and application. Finally, the paper model new project SWOT analysis and investment feasibility study of the case model.

Overall, this is an in-depth research report specifically for the Healthcare Customer Data Platform industry. The research center uses an objective and fair way to conduct an in-depth analysis of the development trend of the industry, providing support and evidence for customer competition analysis, development planning, and investment decision-making. In the course of operation, the project has received support and assistance from technicians and marketing personnel in various links of the industry chain.

Healthcare Customer Data Platform market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Healthcare Customer Data Platform market.

Prominent players in the market are predicted to face tough competition from the new entrants. However, some of the key players are targeting to acquire the startup companies in order to maintain their dominance in the global market. For a detailed analysis of key companies, their strengths, weaknesses, threats, and opportunities are measured in the report by using industry-standard tools such as the SWOT analysis. Regional coverage of key companies is covered in the report to measure their dominance. Key manufacturers of Healthcare Customer Data Platform market are focusing on introducing new products to meet the needs of the patrons. The feasibility of new products is also measured by using industry-standard tools.

Key companies are increasing their investments in research and development activities for the discovery of new products. There has also been a rise in the government funding for the introduction of new Healthcare Customer Data Platform market. These factors have benefited the growth of the global market for Healthcare Customer Data Platform. Going forward, key companies are predicted to benefit from the new product launches and the adoption of technological advancements. Technical advancements have benefited many industries and the global industry is not an exception.

New product launches and the expansion of already existing business are predicted to benefit the key players in maintaining their dominance in the global market for Healthcare Customer Data Platform. The global market is segmented on the basis of region, application, en-users and product type. Based on region, the market is divided into North America, Europe, Asia-Pacific, Latin America and Middle East and Africa (MEA).

In this study, the years considered to estimate the market size of Healthcare Customer Data Platform are as follows:

• History Year: 2017-2020

• Base Year: 2021

• Forecast Year 2021 to 2030

Reasons to Purchase this Report:

- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
- Market value USD Million and volume Units Million data for each segment and sub-segment
- Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

Research Methodology:

In-depth interviews and discussions were conducted with several key market participants and opinion leaders to compile the research report.

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

The study objectives of this report are:

• To analyze and study the global market capacity, production, value, consumption, status (2017-2020) and forecast (2021-2030);
• Focuses on the key manufacturers, to study the capacity, production, value, market share and development plans in future.
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• To define, describe and forecast the market by type, application and region.
• To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
• To identify significant trends and factors driving or inhibiting the market growth.
• To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
• To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
• To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
• To strategically profile the key players and comprehensively analyze their growth strategies.