Middle East And Africa Telehealth Market (By Product Type; By Delivery Mode; By End-use) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2022-2030

The Middle East and Africa telehealth market was valued at USD 2.8 billion in 2021 and it is predicted to surpass around USD 22.2 billion by 2030 with a CAGR of 25.87% from 2022 to 2030.

Report Highlights

• Service segment dominated the market in 2021 and accounted for the largest revenue share of 46.8%. 
• In 2021, the web-based delivery segment accounted for the largest market share of 45.75%. 
• In 2021, the provider's segment accounted for the largest market share of 53.6%. 
• In 2021, UAE dominated the Middle East and Africa telehealth market and accounted for the largest revenue share of 25.64% and is anticipated to register the fastest growth during the forthcoming years. 

Currently, with efficient data backup through integrated analytics, strong mobile connectivity, and advanced wearable devices, artificial intelligence and machine learning algorithms have evolved and reached a point where it is drastically transforming the healthcare sector by facilitating various activities.

Artificial intelligence and machine learning algorithms are incorporated in virtual care and telemedicine for assisting conclusive disposition of the patients through remote analysis. Virtual care platforms use AI to provide its physicians with feedback on their performance and consultation & training for performance enhancement. Advancements in internet connectivity and growing smart phone penetration have supported the goal of enhancing accessibility and affordability of the virtual care solutions in Middle Eastern and African countries.

Telehealth & telemedicine are being increasingly adopted by many patients, doctors, and government bodies. Telehealth facilitates access to healthcare through specific applications & video consultations and enables communication between patients and doctors in remote locations, eliminating the need to visit hospitals or clinics. Video consultations are increasing, as they enable patients’ avail medical services from their medical professional over the phone, which helps avoid unnecessary doctor visits and the process of booking appointments & commuting, thereby reducing unnecessary costs. The government authorities are devising strategies to promote and adopt virtual care and telemedicine solutions in improving affordability and accessibility of healthcare.

Service segment accounted for the largest revenue share owing to the rising adoption of telemedicine and teleconsultation solutions to minimize hospital visits and curb increasing healthcare expenses. Rapidly advancing digital health infrastructure is accelerating development and growth of the market for Middle East and Africa telehealth. Web-deployed virtual care solutions and platforms dominated the market, owing to the widespread availability of web-based applications.

These applications offer real-time access of the care services from remotest locations. Healthcare providers accounted for the largest share in the end-use segment due to the growing adoption rates of virtual care solutions by care providers. In addition, high physician shortage and increased burnout rates are likely to further boost virtual care and telemedicine services during the forecast period. Care providers are widely using teleconsultation, phone, and video consultations to offer quality care to the patients.

Scope of The Report

Product Type Insights

Service segment dominated the market in 2021 and accounted for the largest revenue share of 46.8%. This can be attributed to rapid advancements in hardware & software and increase in the number of software up gradations. Moreover, presence of large number of service providers is supporting the market growth. Digital health service providers offer more accurate diagnosis, real-time monitoring of chronic ailments and effective treatment planning, better coordinated care, improves patient and provider convenience along with communication.

Furthermore, as healthcare facilities lack resources and skill sets required for the deployment of digital health solutions, these services are outsourced. Either the complete process is outsourced, or a part of it in the form of a long-term contract. Services such as installations, education & training, and up gradation are all dependent on the development of these above mentioned platforms.

On the other hand, the software segment is expected to grow lucratively and record the fastest growth during the forthcoming years. Rapid implementation of electronic health records, electronic patient records, and telemedicine software is driving the segment. Moreover, rapid adoption of cloud-based technologies is supporting segment growth.

Similarly, integration of advanced AI-powered software solutions in telehealth and digital health offerings enables healthcare facilities to prioritize care based on emergency and minimize non-urgent hospital visits. Implementing these advanced software solutions in telehealth programs could enhance patient care experience and improve quality of data for the clinical decision-making.

Delivery Mode Insights

In 2021, the web-based delivery segment accounted for the largest market share of 45.75%. This is attributable to availability of a large number of web-based telehealth platforms in the region. High usage rates of web-based platforms among providers and patients are contributing to the segment revenue. Limited accessibility and the need to download an application to access telehealth services restrain the segment growth rate. The use of web-based systems significantly reduces operational hassles owing to the processing of large volumes of data. Cost-effectiveness and seamless user interface of web-based telehealth solutions are contributing to the growth of the segment.

On the other hand, the cloud-based delivery mode of telehealth applications is anticipated to grow rapidly in the region and register the fastest growth rate during the forecast period owing to the various advantages offered by cloud-based telehealth applications such as high bandwidth, true remote accessibility, easy data recovery & storage, and better data privacy & security.

Furthermore, cloud-based delivery mode offers better interoperability and integration. These applications and platforms are easier to deploy and provide users higher efficiency & convenience. Growing IT infrastructure needs, changing business requirements, information sharing and improved patient engagement are the factors supporting the development and growth of this segment.

End-Use Insights

In 2021, the provider's segment accounted for the largest market share of 53.6%. Healthcare providers are increasingly adopting telehealth platforms to reduce the burden on hospital infrastructure and staff. Moreover, the demand for quality care from rapidly growing population is increasing. Furthermore, the COVID-19 significantly contributed to the need for virtual care solutions and supported the widespread adoption of telehealth among healthcare providers.

Healthcare facilities and care providers are witnessing improvements in workflow management and clinical outcomes through seamless access of patient health information, real-time patient monitoring & reporting, and improved data-driven decision making. Virtual care services and solutions have enhanced providers’ performance and efficiency, allowing them to adopt a more value-based care approach.

On the other hand, patients’ segment is expected to record the fastest growth rate during the forecast period owing to the growing demand for the personalized treatment, adoption of patient-centric care delivery systems, growing health-consciousness, increase in technology-friendly individuals, improving internet connectivity & smart phone penetration.

Numerous strategies have been planned and implemented to bridge the communication and care delivery gaps between patient and provider. Middle Eastern and African countries witnessed a significant rise in active users and website visits on telehealth platforms during the pandemic. Furthermore, promotion of telehealth platforms by local government bodies is driving the growth of the patients’ segment.

Regional Insights

In 2021, UAE dominated the Middle East and Africa telehealth market and accounted for the largest revenue share of 25.64% and is anticipated to register the fastest growth during the forthcoming years. The UAE is one of the most promising markets for the digital healthcare and telehealth platforms. Factors such as government aids to innovative start-ups and significant funding by the government to promote telehealth are propelling market growth in the country.

For instance, the UAE led the Middle Eastern region in digital health funding with an investment of ~USD 232 million from 2014 to 2016. Healthcare start-ups in the country raised ~USD 11.5 billion in 2018. Similarly, in March 2020, UAE Ministry of Health & Prevention and Du, a telecom provider collaborated to set up one of a kind of virtual hospital, offering telemedicine solutions to the patients in remote locations.

In July 2020, Mulk Healthcare based in UAE launched the first e-hospital application offering global telehealth services. Several healthcare professionals and researchers in the UAE are embracing telehealth platforms, thereby bringing a revolution within the UAE healthcare industry. Another example, Mubadala Development Company, an investment company owned by the UAE government, has partnered with Med gate, a Swiss company, to establish Abu Dhabi’s telemedicine center.

Key Players

• Teladoc Health
• McKesson Corporation
• Altibbi
• Koninklijke Philips N.V.
• Siemens Healthineers
• Medtronic,
• Cura
• Cerner Corporation
• CISCO Systems, Inc.

Market Segmentation

• By Middle East & Africa Telehealth Product Type Outlook
• Hardware

• Monitors
• Medical Peripheral Devices

• Blood Pressure Meters
• Blood Glucose Meters
• Weighing Scales
• Pulse Oximeters
• Peak Flow Meters
• ECG Monitors
• Others
• Software
• Standalone Software
• Integrated Software
• Services
• Remote Patient Monitoring
• Real-Time Interactions
• Store And Forward
• Others
• By Middle East & Africa Telehealth Delivery Mode Outlook
• Web-Based
• Cloud-Based
• On-Premises
• By Middle East & Africa Telehealth End-Use Outlook
• Providers
• Payers
• Patients
• By Middle East & Africa Telehealth Country Outlook
• Saudi Arabia
• UAE
• South Africa