Move To Earn Fitness Apps Market (By Platform: iOS, Android And Others; By Devices) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2022-2030

The global move to earn fitness apps market was estimated at USD 392.3 million in 2021 and it is expected to surpass around USD 2.1 billion by 2030, poised to grow at a CAGR of 20.49% from 2022 to 2030.

Move To Earn Fitness Apps Market Size 2021 to 2030

Report Highlights

  • Based on the platform, iOS held the largest market share of 46.9%. 
  • The segment for Android is expected to grow at the highest rate of 18.8% during the forecast period.
  • Smart phones held the largest share of 67.25% in 2021. 
  • Wearable devices are projected to grow at the fastest CAGR of 19.41% during the forecast period. 
  • North America dominated the global market for moves to earn fitness apps in 2021 and accounted for the largest revenue share of 37.92%. 

The major factors attributing to the market growth are the rapid adoption of smartphones throughout the world and growing awareness about healthy lifestyle.

As per the report of GSMA, there were about 4.2 billion mobile internet users all over the world and the number is going to rise to 5.0 billion by 2025. Moreover, technological advancements are driving market growth as major competitors are focusing on introducing new innovative apps in the market and are also providing premium access to consumers to expand their user base. 

Presence of 3G/4G network connectivity along with the introduction of 5G is further driving the market growth. The benefits and features of these applications, such as workout calendars, workout videos, progress visualization, wearable integration, and nutrition, are resulting in an increase in the number of people adopting fitness apps, including move to earn fitness apps. In the U.K., physical inactivity is responsible for one in six deaths, and it costs the U.K. an amount of USD 10.3 billion every year. Thus, governments, all over the world, are working on various initiatives to promote everyday wellbeing. 

COVID-19 provided a growth opportunity for move to earn apps. Due to the lockdown restrictions, fitness apps were highly used for maintaining a healthy lifestyle. A growing percentage of the geriatric population and increasing awareness among elderly people about the benefits of fitness app and monitoring the current state of health is leading to a rise in the demand for move to earn fitness applications. 

In addition, factors such as rising healthcare expenditure, an increasing percentage of obesity rate, and a growing number of athletes, motivating private as well as government organizations to create new models for the fitness regime are further positively impacting the market growth. For instance, as per the survey by Brazil’s Ministry of Health, released in 2020, more than half of the population in Brazil was overweight. According to the same survey, 25.4% of women and 18.5% of men in Brazil were obese. Penetration of move to earn apps in such regions would help in boosting the market growth during the forecast period. 

The iOS segment held the largest revenue share of 46.8% in 2021. An increase in the adoption of iOS among consumers and presence of technologically advanced apps are among the key factors contributing to segment growth. The app developers and manufacturers are striving to increase their market shares through the introduction of innovative fitness and health-related apps and digitally integrated medical devices. 

North America held the largest revenue share of 37.8% in 2021. Increasing awareness about fitness & daily monitoring of health has initiated a rise in the usage of fitness apps and a substantial increase in the number of major competitors in the region. Furthermore, the market is observing a rising number of collaborations among key players, thereby resulting in the launch of new apps.  

Scope of The Report

Report Coverage Details
Market Size in 2021 USD 392.3 million
Revenue Forecast by 2030 USD 2.1 billion
Growth rate from 2022 to 2030 CAGR of 20.49%
Base Year 2021
Forecast Period 2022 to 2030
Segmentation platform, device, region
Companies Covered

Fit mint; Evidation; Healthy Wage; Sweat coin; Diet Bet Map My Fitness; Vitality; Charity Miles Higi; Win walk

 

Platform Insights

Based on the platform, iOS held the largest market share of 46.9%. An increase in the penetration of smartphone users globally is a major parameter contributing to the growth of this segment. The enlargement of the segment during the past few years can be attributed to the high adoption rate of iOS devices all over the world. For instance, active users of Apple devices grew to more than 1.5 billion in the first fiscal quarter of 2020from about 1.4 billion in the first fiscal quarter of 2019. 

However, the segment for Android is expected to grow at the highest rate of 18.8% during the forecast period owing to the increased adoption of this platform, especially, in developing economies. Growing disposable income is leading to a rising adoption rate of smartphones, which is further expected to proportionately scale up the use of these apps. As per the report of Economics Times, the smartphone base of India is projected to reach 820 million, thus, positively impacting the segment’s growth. 

Device Insights

Smart phones held the largest share of 67.25%  in 2021. This can be attributed to increase in the adoption of smartphones among consumers in the past few years. Increasing usage of the internet on smartphones is contributing to segment growth. Several fitness trackers, such as Apple Watch, Fit bit, Polar watch, and Garmin, are used with standard smart phones to track users’ location and monitor their activities, including running, calorie intake, calorie burn, workout reminders, & workout planner to accomplish the overall fitness goal. 

With the advancement in technology in the fitness industry, a wide range of people are switching to their smartphones instead of going to gyms and other activity clubs to improve their regular workout routines. Accessibility of these platforms through smartphones reduces the cost of training and also helps them to earn goodies, currencies and others, thereby supporting segment growth. 

However, wearable devices are projected to grow at the fastest CAGR of 19.41% during the forecast period. The growth can be attributed to the increasing adoption of wearable devices used for maintaining fitness and advancement in technologies. Growing concern related to health is further positively impacting the segment’s growth. According to a study published in Economic Times, worldwide consumer spending on overall wearable devices is estimated to increase by 18.1% in 2021 over 2020. Consumer spending on smart watches wearable devices and smart patches increased by 17.6% and 20.3%, respectively, in 2020. This growth is driven by the entry of new users adopting a healthy lifestyle.

Regional Insights

North America dominated the global market for moves to earn fitness apps in 2021 and accounted for the largest revenue share of 37.92%. Different dynamics like rapid growth in adoption of smart phones, growth in the network coverage area, rise in the penetration of chronic diseases, and increase in geriatric population are the factors driving the growth of the market for a move to earn fitness apps in North America.

The U.S. is one of the leading countries for move to earn fitness applications throughout the world. Rising per capita expenditure on healthcare is another factor driving the market. Consistent innovation in these applications is further impacting the growth positively. Technological advancements and improved features in the apps are driving market growth. 

On the other hand, Asia Pacific is anticipated to register the fastest growth rate during the coming years owing to growing favorable government support and initiatives. Moreover, the rise in disposable income and a surge in the popularity of move to earn apps further fuels the growth, positively. Increasing awareness among elderly people about the benefits of such apps and monitoring the current state of health is leading to market growth.

Growing investments and rising number of startups within the region is further impacting the growth positively. For instance, India-based move to earn fitness startup, Fit mint proclaimed seed funding of USD 1.6 million in June 2022. The fund will be used for team expansion and marketing. 

Key Players

  • Fit mint
  • Evidation
  • Healthy Wage
  • Sweat coin
  • Diet Bet
  • Map My Fitness
  • Vitality
  • Charity Miles
  • Higi
  • Win walk 

Market Segmentation

  • By Platform Outlook
    • Android
    • iOS
    • Others
  • By Device Outlook
    • Smart phones
    • Tablets
    • Wearable Devices
  • By Regional Outlook
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • Spain
      • Italy
      • France
    • Asia Pacific
      • China
      • Japan
      • India
      • Australia
    • South America
      • Brazil
      • Mexico
    • Middle East and Africa
      • South Africa
      • Saudi Arabia

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Move To Earn Fitness Apps Market 

5.1. COVID-19 Landscape: Move To Earn Fitness Apps Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Move To Earn Fitness Apps Market, By Platform

8.1. Move To Earn Fitness Apps Market, by Platform, 2022-2030

8.1.1. Android

8.1.1.1. Market Revenue and Forecast (2017-2030)

8.1.2. iOS

8.1.2.1. Market Revenue and Forecast (2017-2030)

8.1.3. Others

8.1.3.1. Market Revenue and Forecast (2017-2030)

Chapter 9. Global Move To Earn Fitness Apps Market, By Device

9.1. Move To Earn Fitness Apps Market, by Device, 2022-2030

9.1.1. Smart phones

9.1.1.1. Market Revenue and Forecast (2017-2030)

9.1.2. Tablets

9.1.2.1. Market Revenue and Forecast (2017-2030)

9.1.3. Wearable Devices

9.1.3.1. Market Revenue and Forecast (2017-2030)

Chapter 10. Global Move To Earn Fitness Apps Market, Regional Estimates and Trend Forecast

10.1. North America

10.1.1. Market Revenue and Forecast, by Platform (2017-2030)

10.1.2. Market Revenue and Forecast, by Device (2017-2030)

10.1.3. U.S.

10.1.3.1. Market Revenue and Forecast, by Platform (2017-2030)

10.1.3.2. Market Revenue and Forecast, by Device (2017-2030)

10.1.4. Rest of North America

10.1.4.1. Market Revenue and Forecast, by Platform (2017-2030)

10.1.4.2. Market Revenue and Forecast, by Device (2017-2030)

10.2. Europe

10.2.1. Market Revenue and Forecast, by Platform (2017-2030)

10.2.2. Market Revenue and Forecast, by Device (2017-2030)

10.2.3. UK

10.2.3.1. Market Revenue and Forecast, by Platform (2017-2030)

10.2.3.2. Market Revenue and Forecast, by Device (2017-2030)

10.2.4. Germany

10.2.4.1. Market Revenue and Forecast, by Platform (2017-2030)

10.2.4.2. Market Revenue and Forecast, by Device (2017-2030)

10.2.5. France

10.2.5.1. Market Revenue and Forecast, by Platform (2017-2030)

10.2.5.2. Market Revenue and Forecast, by Device (2017-2030)

10.2.6. Rest of Europe

10.2.6.1. Market Revenue and Forecast, by Platform (2017-2030)

10.2.6.2. Market Revenue and Forecast, by Device (2017-2030)

10.3. APAC

10.3.1. Market Revenue and Forecast, by Platform (2017-2030)

10.3.2. Market Revenue and Forecast, by Device (2017-2030)

10.3.3. India

10.3.3.1. Market Revenue and Forecast, by Platform (2017-2030)

10.3.3.2. Market Revenue and Forecast, by Device (2017-2030)

10.3.4. China

10.3.4.1. Market Revenue and Forecast, by Platform (2017-2030)

10.3.4.2. Market Revenue and Forecast, by Device (2017-2030)

10.3.5. Japan

10.3.5.1. Market Revenue and Forecast, by Platform (2017-2030)

10.3.5.2. Market Revenue and Forecast, by Device (2017-2030)

10.3.6. Rest of APAC

10.3.6.1. Market Revenue and Forecast, by Platform (2017-2030)

10.3.6.2. Market Revenue and Forecast, by Device (2017-2030)

10.4. MEA

10.4.1. Market Revenue and Forecast, by Platform (2017-2030)

10.4.2. Market Revenue and Forecast, by Device (2017-2030)

10.4.3. GCC

10.4.3.1. Market Revenue and Forecast, by Platform (2017-2030)

10.4.3.2. Market Revenue and Forecast, by Device (2017-2030)

10.4.4. North Africa

10.4.4.1. Market Revenue and Forecast, by Platform (2017-2030)

10.4.4.2. Market Revenue and Forecast, by Device (2017-2030)

10.4.5. South Africa

10.4.5.1. Market Revenue and Forecast, by Platform (2017-2030)

10.4.5.2. Market Revenue and Forecast, by Device (2017-2030)

10.4.6. Rest of MEA

10.4.6.1. Market Revenue and Forecast, by Platform (2017-2030)

10.4.6.2. Market Revenue and Forecast, by Device (2017-2030)

10.5. Latin America

10.5.1. Market Revenue and Forecast, by Platform (2017-2030)

10.5.2. Market Revenue and Forecast, by Device (2017-2030)

10.5.3. Brazil

10.5.3.1. Market Revenue and Forecast, by Platform (2017-2030)

10.5.3.2. Market Revenue and Forecast, by Device (2017-2030)

10.5.4. Rest of LATAM

10.5.4.1. Market Revenue and Forecast, by Platform (2017-2030)

10.5.4.2. Market Revenue and Forecast, by Device (2017-2030)

Chapter 11. Company Profiles

11.1. Fit mint

11.1.1. Company Overview

11.1.2. Product Offerings

11.1.3. Financial Performance

11.1.4. Recent Initiatives

11.2. Evidation

11.2.1. Company Overview

11.2.2. Product Offerings

11.2.3. Financial Performance

11.2.4. Recent Initiatives

11.3. Healthy Wage

11.3.1. Company Overview

11.3.2. Product Offerings

11.3.3. Financial Performance

11.3.4. Recent Initiatives

11.4. Sweat coin

11.4.1. Company Overview

11.4.2. Product Offerings

11.4.3. Financial Performance

11.4.4. LTE Scientific

11.5. Diet Bet

11.5.1. Company Overview

11.5.2. Product Offerings

11.5.3. Financial Performance

11.5.4. Recent Initiatives

11.6. Map My Fitness

11.6.1. Company Overview

11.6.2. Product Offerings

11.6.3. Financial Performance

11.6.4. Recent Initiatives

11.7. Vitality

11.7.1. Company Overview

11.7.2. Product Offerings

11.7.3. Financial Performance

11.7.4. Recent Initiatives

11.8. Charity Miles

11.8.1. Company Overview

11.8.2. Product Offerings

11.8.3. Financial Performance

11.8.4. Recent Initiatives

11.9. Higi

11.9.1. Company Overview

11.9.2. Product Offerings

11.9.3. Financial Performance

11.9.4. Recent Initiatives

11.10. Win walk

11.10.1. Company Overview

11.10.2. Product Offerings

11.10.3. Financial Performance

11.10.4. Recent Initiatives

Chapter 12. Research Methodology

12.1. Primary Research

12.2. Secondary Research

12.3. Assumptions

Chapter 13. Appendix

13.1. About Us

13.2. Glossary of Terms

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