Nursing Products Market Size, Share, Growth, Trends | Report 2023-2032
The global nursing products market was surpassed at USD 5.14 billion in 2022 and is expected to hit around USD 11.19 billion by 2032, growing at a CAGR of 8.09% from 2023 to 2032.
Report Highlights
The market growth can be attributed to the growing demand for maternity care products by lactating mothers. A new baby and the start of the breastfeeding journey can be stressful for new mothers. These products help new mothers in dealing with challenges encountered during their breastfeeding phase.
Growing awareness about the benefits of breastfeeding among target customers is likely to create various opportunities for the manufacturers of nursing products. In addition, higher disposable incomes, especially among the population of millennial and Gen Z generations, are driving the market growth.
During the initial phase of the COVID-19 pandemic, the manufacturers of nursing products faced some challenges as the supply chains were interrupted due to the imposed lockdowns. The key market players are now developing tactical plans to deal with the impact of the pandemic on businesses. Since supply chains are a crucial part of retail and online shopping, companies are figuring out ways for smoother business operations.
| Report Coverage | Details |
| Market Size in 2022 | USD 5.14 billion |
| Revenue Forecast by 2032 | USD 11.19 billion |
| Growth rate from 2023 to 2032 | CAGR of 8.09% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segmentation | Type, region |
| Companies Covered | Ameda; Pigeon Corporation; Koninklijke Philips N.V.; AVINCI BABY; Bravado Designs USA; Spectra Baby USA |
Type Insights
In 2022, the breast pump segment dominated the market and accounted for a revenue share of 57.04%. The demand for electric breast pumps is growing among working women due to the ease and convenience of usage. Women, especially working women, are conscious of the nutritional requirements of their babies and choose to feed breast milk to babies. Breast pumps are useful options for mothers as it is easier to balance their careers, by also taking care of their babies on the go.
The nipple cream segment is anticipated to witness a CAGR of 15.5% from 2023 to 2032. The use of natural and organic personal care and skincare products, especially during pregnancy and nursing, is gaining popularity. The manufacturers are introducing innovative formulations of nipple balms or creams that are fragrance-free, suitable for frequent use, and require no wipe-off before breastfeeding.
Regional Insights
North America held a majority of the market share of 51.06% in terms of revenue in 2022. The presence of well-established healthcare infrastructure, technological advancements for the new mothers and infants segment, rise in women employment, and increasing customer awareness about these accessories are expected to augment the region’s growth. According to the CDC, around 3.6 million babies were born in the U. S. in 2022. Also, some of the key players such as Newell Brands, Ameda, and Pigeon Corporation are located in the U.S.
Asia Pacific is expected to witness the fastest CAGR over the forecast period pertaining to the rising awareness regarding maternity care among lactating women. In addition, the growth in working women is creating opportunities for the adoption of innovative products such as breast pumps to help working women deal with challenges that might occur during the breastfeeding phase.
Key Players
Market Segmentation
Chapter 1. Introduction
1.1.Research Objective
1.2.Scope of the Study
1.3.Definition
Chapter 2. Research Methodology
2.1.Research Approach
2.2.Data Sources
2.3.Assumptions & Limitations
Chapter 3. Executive Summary
3.1.Market Snapshot
Chapter 4. Market Variables and Scope
4.1.Introduction
4.2.Market Classification and Scope
4.3.Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5.COVID 19 Impact on Nursing Products Market
5.1. COVID-19 Landscape: Nursing Products Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4.Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1.Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2.Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1.List of Suppliers
7.1.3.2.List of Buyers
Chapter 8. Global Nursing Products Market, By Type
8.1.Nursing Products Market, by Type Type, 2023-2032
8.1.1. Nursing Pillow
8.1.1.1.Market Revenue and Forecast (2019-2032)
8.1.2. Nursing Cover
8.1.2.1.Market Revenue and Forecast (2019-2032)
8.1.3. Nursing Pad
8.1.3.1.Market Revenue and Forecast (2019-2032)
8.1.4. Nipple Cream
8.1.4.1.Market Revenue and Forecast (2019-2032)
8.1.5. Nursing Bra
8.1.5.1.Market Revenue and Forecast (2019-2032)
8.1.6. Nursing Station
8.1.6.1.Market Revenue and Forecast (2019-2032)
8.1.7. Breast Pump
8.1.7.1.Market Revenue and Forecast (2019-2032)
8.1.8. Pumping Accessories
8.1.8.1.Market Revenue and Forecast (2019-2032)
8.1.9. Others
8.1.9.1.Market Revenue and Forecast (2019-2032)
Chapter 9. Global Nursing Products Market, Regional Estimates and Trend Forecast
9.1. North America
9.1.1. Market Revenue and Forecast, by Type (2019-2032)
9.1.2. U.S.
9.1.2.1. Market Revenue and Forecast, by Type (2019-2032)
9.1.3. Rest of North America
9.1.3.1. Market Revenue and Forecast, by Type (2019-2032)
9.2. Europe
9.2.1. Market Revenue and Forecast, by Type (2019-2032)
9.2.2. UK
9.2.2.1. Market Revenue and Forecast, by Type (2019-2032)
9.2.3. Germany
9.2.3.1. Market Revenue and Forecast, by Type (2019-2032)
9.2.4. France
9.2.4.1. Market Revenue and Forecast, by Type (2019-2032)
9.2.5. Rest of Europe
9.2.5.1. Market Revenue and Forecast, by Type (2019-2032)
9.3. APAC
9.3.1. Market Revenue and Forecast, by Type (2019-2032)
9.3.2. India
9.3.2.1. Market Revenue and Forecast, by Type (2019-2032)
9.3.3. China
9.3.3.1. Market Revenue and Forecast, by Type (2019-2032)
9.3.4. Japan
9.3.4.1. Market Revenue and Forecast, by Type (2019-2032)
9.3.5. Rest of APAC
9.3.5.1. Market Revenue and Forecast, by Type (2019-2032)
9.4. MEA
9.4.1. Market Revenue and Forecast, by Type (2019-2032)
9.4.2. GCC
9.4.2.1. Market Revenue and Forecast, by Type (2019-2032)
9.4.3. North Africa
9.4.3.1. Market Revenue and Forecast, by Type (2019-2032)
9.4.4. South Africa
9.4.4.1. Market Revenue and Forecast, by Type (2019-2032)
9.4.5. Rest of MEA
9.4.5.1. Market Revenue and Forecast, by Type (2019-2032)
9.5. Latin America
9.5.1. Market Revenue and Forecast, by Type (2019-2032)
9.5.2. Brazil
9.5.2.1. Market Revenue and Forecast, by Type (2019-2032)
9.5.3. Rest of LATAM
9.5.3.1. Market Revenue and Forecast, by Type (2019-2032)
Chapter 10.Company Profiles
10.1. Ameda
10.1.1.Company Overview
10.1.2.Product Offerings
10.1.3.Financial Performance
10.1.4.Recent Initiatives
10.2. Pigeon Corporation
10.2.1.Company Overview
10.2.2.Product Offerings
10.2.3.Financial Performance
10.2.4.Recent Initiatives
10.3. Koninklijke Philips N.V.
10.3.1.Company Overview
10.3.2.Product Offerings
10.3.3.Financial Performance
10.3.4.Recent Initiatives
10.4. AVINCI BABY
10.4.1.Company Overview
10.4.2.Product Offerings
10.4.3.Financial Performance
10.4.4.Recent Initiatives
10.5. Bravado Designs USA
10.5.1.Company Overview
10.5.2.Product Offerings
10.5.3.Financial Performance
10.5.4.Recent Initiatives
10.6. Spectra Baby USA
10.6.1.Company Overview
10.6.2.Product Offerings
10.6.3.Financial Performance
10.6.4.Recent Initiatives
Chapter 11.Research Methodology
11.1.Primary Research
11.2.Secondary Research
11.3.Assumptions
Chapter 12.Appendix
12.1. About Us
12.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers