Oral Rinse Market Size, Growth, Trends | Report 2022-2030
The global oral rinse market was surpassed at USD 6.6 billion in 2021 and is expected to hit around USD 12.22 billion by 2030, growing at a CAGR of 7.08% from 2022 to 2030.
Report Highlights
The increasing cases of dental diseases and growing awareness regarding dental hygiene are expected to fuel the market growth. As per the WHO (World Health Organization) fact sheet 2022, oral diseases have affected around 3.5 billion people globally. Dental caries, oral cancer, and periodontal diseases are common dental diseases that affect people throughout their life. The lack of appropriate oral care facilities in developing countries and unequal distribution of oral care professionals to meet the need of the population are the major factors responsible for the growth of oral diseases.
The COVID-19 pandemic has impacted the supply chain of the products and consumer buying behavior due to the lockdown, which has shifted the buying behavior from offline to online channels. The pandemic has increased the requirement for oral care products such as mouthwash, oral spray, and antibacterial bristles for maintaining oral hygiene. The major market players such as Colgate and Johnson & Johnson have witnessed an increase in the sale of oral care products due to the rising awareness regarding maintaining oral hygiene.
Dental awareness is necessary to help people to invest in their oral hygiene. Various campaigns are also initiated by the government and market players to maintain the market share. For instance, Pepsodent launched Brush with Me campaign for promoting brushing teeth twice a day. Similarly, oral bacteria which can lead to plaque build-up or gum disease can be eliminated by mouthwashes. Advancements in mouthwash production such as Rutgers School of Dental Medicine have discovered different types of mouthwash that can help in preventing the COVID-19 virus in laboratory settings and avoiding it from replicating in a human cell.
Scope of The Report
| Report Coverage | Details |
| Market Size in 2021 | USD 6.6 billion |
| Revenue Forecast by 2030 | USD 12.22 billion |
| Growth rate from 2022 to 2030 | CAGR of 7.08% |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Segmentation | Product, indication, distribution channel, region |
| Companies Covered | Colgate-Palmolive Company; Johnson & Johnson; GlaxoSmithKline; Unilever; Proctor & Gamble; Biotène; Himalaya Wellness Company; Amway; Dabur; Lion |
Product Insights
The antiseptic mouthwash segment led the global market in 2021 with a revenue share of more than 30.06%. Antiseptic mouthwash is ideal for following a general oral hygiene regime. It helps to control plaque from building up by disrupting the bacterial load in the mouth. This mouthwash usually contains alcohol and is most commonly used by people with mouth infections to stop bacterial growth.
The natural mouthwash segment is estimated to witness significant growth over the forecast years due to the high demand for natural oral care products, which cause no side effects after usage. It is also a popular alternative as an alcohol-free mouthwash as its ingredients are safer to use as compared to other types of mouthwash. Most natural mouthwash formulas include essential oils, salt, herbs such as calendula and echinacea, mint, and aloe vera.
Indication Insights
The periodontitis segment dominated the market and accounted for a revenue share of over 30.12% in 2021. This is mainly due to the hygiene routines such as poor brushing and flossing habits. As per a recent report by the Centers for Disease Control and Prevention, in the U.S., 47.2% of adults aged 30 years and above have some form of periodontal disease and 70.1% of adults aged 65 years and above have periodontal disease. Severe periodontal diseases are estimated to affect around 14% of the global population.
The dry mouth segment is expected to register the highest growth rate over the forecast period owing to the growing cases of diabetes, throat infection, and dehydration. As per the Oral Health Foundation research 2019, one out of four people suffers from dry mouth. These numbers rise up to 55% for people above 55 years of age.
Distribution Channel Insights
The online stores segment dominated the market and accounted for a revenue share of more than 35.11% in 2021. The increasing usage of e-commerce websites for ordering products offers price comparison, a variety of products, and discounts. These factors are expected to fuel the growth of the market over the forecast period. Based on distribution channel, the global market has been divided into retail stores, pharmacies, and online stores.
The retail stores segment emerged as the second-largest segment in 2021 owing to the traditional method of buying products from the store. The consumers can check the product personally to confirm the buying decision. Retail stores give consumers a sense of security for buying a product.
Regional Insights
North America dominated the global market in 2021 and accounted for a revenue share of over 25.21%. This growth is owing to the high adoption rate and awareness regarding oral care products. The market players in the region are continuously introducing innovative oral care products to capture a large share of the market. Moreover, the presence of a large number of market players in the region will further boost the market growth during the forecast period.
Asia Pacific is projected to register the fastest CAGR during the forecast period. The region is backed by a large population base in countries, such as China, Japan, and India, owing to the improvements in dental care services. The rising per-capita income among the people of these countries by which they can invest in personal hygiene and oral care products.
Key Players
Market Segmentation
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Oral Rinse Market
5.1. COVID-19 Landscape: Oral Rinse Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Oral Rinse Market, By Product
8.1. Oral Rinse Market, by Product, 2022-2030
8.1.1 Antiseptic Mouthwash
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Cosmetic Mouthwash
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Natural Mouthwash
8.1.3.1. Market Revenue and Forecast (2017-2030)
8.1.4. Fluoride Mouthwash
8.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Oral Rinse Market, By Indication
9.1. Oral Rinse Market, by Indication, 2022-2030
9.1.1. Periodontitis
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Mouth Ulcers
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Gingivitis
9.1.3.1. Market Revenue and Forecast (2017-2030)
9.1.4. Dry Mouth
9.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Oral Rinse Market, By Distribution Channel
10.1. Oral Rinse Market, by Distribution Channel, 2022-2030
10.1.1. Retail Stores
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. Pharmacies
10.1.2.1. Market Revenue and Forecast (2017-2030)
10.1.3. Online Stores
10.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Oral Rinse Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Product (2017-2030)
11.1.2. Market Revenue and Forecast, by Indication (2017-2030)
11.1.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Product (2017-2030)
11.1.4.2. Market Revenue and Forecast, by Indication (2017-2030)
11.1.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.1.5.2. Market Revenue and Forecast, by Indication (2017-2030)
11.1.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.2. Market Revenue and Forecast, by Indication (2017-2030)
11.2.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.4.2. Market Revenue and Forecast, by Indication (2017-2030)
11.2.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.5.2. Market Revenue and Forecast, by Indication (2017-2030)
11.2.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.6.2. Market Revenue and Forecast, by Indication (2017-2030)
11.2.6.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Product (2017-2030)
11.2.7.2. Market Revenue and Forecast, by Indication (2017-2030)
11.2.7.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.2. Market Revenue and Forecast, by Indication (2017-2030)
11.3.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.4.2. Market Revenue and Forecast, by Indication (2017-2030)
11.3.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.5.2. Market Revenue and Forecast, by Indication (2017-2030)
11.3.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.6.2. Market Revenue and Forecast, by Indication (2017-2030)
11.3.6.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Product (2017-2030)
11.3.7.2. Market Revenue and Forecast, by Indication (2017-2030)
11.3.7.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.2. Market Revenue and Forecast, by Indication (2017-2030)
11.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.4.2. Market Revenue and Forecast, by Indication (2017-2030)
11.4.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.5.2. Market Revenue and Forecast, by Indication (2017-2030)
11.4.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.6.2. Market Revenue and Forecast, by Indication (2017-2030)
11.4.6.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Product (2017-2030)
11.4.7.2. Market Revenue and Forecast, by Indication (2017-2030)
11.4.7.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.5.2. Market Revenue and Forecast, by Indication (2017-2030)
11.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Product (2017-2030)
11.5.4.2. Market Revenue and Forecast, by Indication (2017-2030)
11.5.4.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Product (2017-2030)
11.5.5.2. Market Revenue and Forecast, by Indication (2017-2030)
11.5.5.3. Market Revenue and Forecast, by Distribution Channel (2017-2030)
Chapter 12. Company Profiles
12.1. Colgate-Palmolive Company
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Johnson & Johnson
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. GlaxoSmithKline
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Unilever
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Proctor & Gamble
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Biotène
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Himalaya Wellness Company
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Amway
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Dabur
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Lion
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers