The global pet herbal supplements market was estimated at USD 883.82 million in 2023 and it is expected to surpass around USD 2,385.77 million by 2033, poised to grow at a CAGR of 10.44% from 2024 to 2033.
The market is primarily driven by a growing awareness among pet owners about the potential benefits of herbal supplements. Pet owners are increasingly seeking alternatives to conventional medications, drawn by the perception that herbal supplements offer gentler and safer options for supporting their pets' health. This shift is underscored by a broader societal trend towards health and wellness, extending to the care of companion animals.
The robust growth observed in the pet herbal supplements market can be attributed to several key factors. Primarily, an increasing awareness among pet owners regarding the potential advantages of herbal supplements has fueled market expansion. Pet owners are actively seeking alternatives to traditional medications, drawn by the perceived safety and gentleness of herbal options. This shift is part of a broader societal trend emphasizing natural and holistic approaches to health, extending to the care of companion animals.
Report Coverage | Details |
Growth Rate from 2024 to 2033 | CAGR of 10.44% |
Market Revenue by 2033 | USD 2,385.77 million |
Revenue Share of North America in 2023 | 34% |
CAGR of Asia Pacific from 2024 to 2033 | 11.05% |
Base Year | 2023 |
Forecast Period | 2024 to 2033 |
Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units)Companies Covered |
The multivitamins & minerals segment dominated the market with revenue share of 31% in 2023. Pet owners are using multivitamins and mineral supplements as a proactive measure to enhance their pets' overall well-being. These supplements can help maintain optimal health, support immune function, promote healthy skin and coat, and more.
The CBD segment is anticipated to grow at the fastest CAGR of 11.05% over the forecast period. The rising demand for herbal CBD supplements is anticipated to boost market growth throughout the forecast period. The usage of CBD-based pet products to reduce pet anxiety and increase all-around pet wellness worldwide has increased, according to statistics from the American Pet Products Association released in September 2023. CBD supplements support cerebral stimulation, reduce boredom, and ease anxiety in pet owners through CBD-based herbal pet supplement products.
The digestive support segment held the largest revenue share of 25% in 2023. Growing awareness about the benefits of herbal supplements for several pet digestive issues drives the segment's growth. Furthermore, the growing use of herbal digestive supplements as a preventive measure to maintain their pet's digestive health is expected to supplement segment growth. Regular use of these supplements may aid in maintaining a healthy digestive tract and prevent problems in the future.
The others (energy and electrolytes, growth promoters, etc.) segment is anticipated to grow the fastest CAGR of 15.35% during the forecast period. Synthetic medications or stimulants that boost energy in pets may have potential side effects or risks. Thus, herbal supplements are often considered safer and gentler, with fewer adverse effects for boosting pet energy levels. Furthermore, owners of working dogs, such as police dogs, search and rescue dogs, and sporting dogs, are using energy-promoting herbal supplements to help their animals perform at their best during physically demanding activities.
The dogs segment held the highest share of the market in 2023. Dogs are the most widely adopted pets in the world and have a very high adoption rate. The American Pet Products Association's National Pet Owners Survey indicates that 69.0 million American households have dogs. Companies are offering new dog supplements, fueling the market's growth over the forecast period. For instance, in October 2021, the Mars and Affiliates brand Greenies launched a line of canine vitamins with an emphasis on mobility, immune system support, and skin and coat health.
The cats segment is expected to grow at the notable CAGR of 10.08% over the forecast period. Cats have been shown to offer their owners more comfort and companionship, which has led to a rise in the demand for cat food and supplement products
The gummies & chewable segment dominated the market with a revenue share of over 34% in 2023. Many companion animals, including cats and dogs, have difficulty swallowing tablets or capsules or simply do not enjoy the sensation. Chewable supplements are the best option in these circumstances since pets instinctively chew all food, which drives this segment's growth.
The other segment is projected to grow at the fastest CAGR of around 12.05% during the forecast period. Other segment includes gels, jelly, and sprinkle formulations. This supplement is more readily absorbed than tablets or pills. It is simple to administer and incorporate into foods and beverages, which will increase the product's popularity throughout the forecast period.
The offline segment led the market with a revenue share of 62% in 2023. On the other hand, the online segment is anticipated to register the fastest CAGR of around 12.06% during the forecast period. This is because a significant number of pet owners choose brick-and-mortar stores as their preferred channel of distribution. However, e-commerce and other internet outlets have become more popular recently. To boost sales, several offline retailers started letting customers choose between ordering online and making a purchase in person.
The growing demand for e-commerce has created lucrative growth in the online segment over the forecast period. Still, a substantial shift towards online pet supplement shopping has occurred since 2020. In North America, store-based retailing accounted for 66% of all pet supplement sales in 2019, falling to 53% in 2020. For instance, according to the data published by Kerry Group plc. in March 2021, for supplements, pet owners have been gradually moving away from brick-and-mortar stores and towards online retailers.
North America held the largest revenue share of 34% in 2023. The presence of key players, the growing trend of pet humanization, and the enhanced quality of pet products are the main drivers of the region's large market share. The leading companies are increasing their market presence by establishing subsidiaries, which are expected to propel the regional market. For instance, Pet Honesty introduced its pet health supplements in August 2023 at PetSmart, the country's top pet retailer
The Asia Pacific region is expected to expand at the highest CAGR of 11.05% from 2024 to 2033. The growing pet population and concern about the well-being of pets are the factors that are anticipated to propel the market growth in the region. For instance, Wai Yuen Tong Medicine Co., Ltd. diversified into the pet supplement market in August 2020 by releasing a line of labeled herbal supplements for pets.
By Product Type
By Application
By Animal Type
By Dosage Form
By Distribution Channel
By Regional
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Pet Herbal Supplements Market
5.1. COVID-19 Landscape: Pet Herbal Supplements Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Pet Herbal Supplements Market, By Product Type
8.1. Pet Herbal Supplements Market, by Product Type, 2024-2033
8.1.1. Omega 3 Fatty Acids
8.1.1.1. Market Revenue and Forecast (2021-2033)
8.1.2. Probiotics & Prebiotics
8.1.2.1. Market Revenue and Forecast (2021-2033)
8.1.3. Multivitamins & Minerals
8.1.3.1. Market Revenue and Forecast (2021-2033)
8.1.4. CBD
8.1.4.1. Market Revenue and Forecast (2021-2033)
8.1.5. Proteins & Peptides
8.1.5.1. Market Revenue and Forecast (2021-2033)
8.1.6. Others
8.1.6.1. Market Revenue and Forecast (2021-2033)
Chapter 9. Global Pet Herbal Supplements Market, By Application
9.1. Pet Herbal Supplements Market, by Application, 2024-2033
9.1.1. Digestive Support
9.1.1.1. Market Revenue and Forecast (2021-2033)
9.1.2. Immunity Support
9.1.2.1. Market Revenue and Forecast (2021-2033)
9.1.3. Skin & Coat
9.1.3.1. Market Revenue and Forecast (2021-2033)
9.1.4. Calming/Stress/Anxiety
9.1.4.1. Market Revenue and Forecast (2021-2033)
9.1.5. Joint Health Support
9.1.5.1. Market Revenue and Forecast (2021-2033)
9.1.6. Kidney Health
9.1.6.1. Market Revenue and Forecast (2021-2033)
9.1.7. Liver Health
9.1.7.1. Market Revenue and Forecast (2021-2033)
9.1.8. Respiratory Health
9.1.8.1. Market Revenue and Forecast (2021-2033)
9.1.9. Others (energy and electrolytes, growth promoters, etc.)
9.1.9.1. Market Revenue and Forecast (2021-2033)
Chapter 10. Global Pet Herbal Supplements Market, By Animal Type
10.1. Pet Herbal Supplements Market, by Animal Type, 2024-2033
10.1.1. Dogs
10.1.1.1. Market Revenue and Forecast (2021-2033)
10.1.2. Cats
10.1.2.1. Market Revenue and Forecast (2021-2033)
10.1.3. Horses
10.1.3.1. Market Revenue and Forecast (2021-2033)
10.1.4. Others
10.1.4.1. Market Revenue and Forecast (2021-2033)
Chapter 11. Global Pet Herbal Supplements Market, By Dosage Form
11.1. Pet Herbal Supplements Market, by Dosage Form, 2024-2033
11.1.1. Tablets & Capsules
11.1.1.1. Market Revenue and Forecast (2021-2033)
11.1.2. Gummies & Chewable
11.1.2.1. Market Revenue and Forecast (2021-2033)
11.1.3. Powders
11.1.3.1. Market Revenue and Forecast (2021-2033)
11.1.4. Liquids
11.1.4.1. Market Revenue and Forecast (2021-2033)
11.1.5. Other
11.1.5.1. Market Revenue and Forecast (2021-2033)
Chapter 12. Global Pet Herbal Supplements Market, By Distribution Channel
12.1. Pet Herbal Supplements Market, by Distribution Channel, 2024-2033
12.1.1. Online
12.1.1.1. Market Revenue and Forecast (2021-2033)
12.1.2. Offline
12.1.2.1. Market Revenue and Forecast (2021-2033)
Chapter 13. Global Pet Herbal Supplements Market, Regional Estimates and Trend Forecast
13.1. North America
13.1.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.1.2. Market Revenue and Forecast, by Application (2021-2033)
13.1.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.1.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.1.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.1.6. U.S.
13.1.6.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.1.6.2. Market Revenue and Forecast, by Application (2021-2033)
13.1.6.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.1.6.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.1.7. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.1.8. Rest of North America
13.1.8.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.1.8.2. Market Revenue and Forecast, by Application (2021-2033)
13.1.8.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.1.8.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.1.8.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.2. Europe
13.2.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.2.2. Market Revenue and Forecast, by Application (2021-2033)
13.2.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.2.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.2.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.2.6. UK
13.2.6.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.2.6.2. Market Revenue and Forecast, by Application (2021-2033)
13.2.6.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.2.7. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.2.8. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.2.9. Germany
13.2.9.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.2.9.2. Market Revenue and Forecast, by Application (2021-2033)
13.2.9.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.2.10. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.2.11. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.2.12. France
13.2.12.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.2.12.2. Market Revenue and Forecast, by Application (2021-2033)
13.2.12.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.2.12.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.2.13. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.2.14. Rest of Europe
13.2.14.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.2.14.2. Market Revenue and Forecast, by Application (2021-2033)
13.2.14.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.2.14.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.2.15. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.3. APAC
13.3.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.3.2. Market Revenue and Forecast, by Application (2021-2033)
13.3.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.3.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.3.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.3.6. India
13.3.6.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.3.6.2. Market Revenue and Forecast, by Application (2021-2033)
13.3.6.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.3.6.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.3.7. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.3.8. China
13.3.8.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.3.8.2. Market Revenue and Forecast, by Application (2021-2033)
13.3.8.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.3.8.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.3.9. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.3.10. Japan
13.3.10.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.3.10.2. Market Revenue and Forecast, by Application (2021-2033)
13.3.10.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.3.10.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.3.10.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.3.11. Rest of APAC
13.3.11.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.3.11.2. Market Revenue and Forecast, by Application (2021-2033)
13.3.11.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.3.11.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.3.11.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.4. MEA
13.4.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.4.2. Market Revenue and Forecast, by Application (2021-2033)
13.4.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.4.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.4.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.4.6. GCC
13.4.6.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.4.6.2. Market Revenue and Forecast, by Application (2021-2033)
13.4.6.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.4.6.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.4.7. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.4.8. North Africa
13.4.8.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.4.8.2. Market Revenue and Forecast, by Application (2021-2033)
13.4.8.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.4.8.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.4.9. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.4.10. South Africa
13.4.10.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.4.10.2. Market Revenue and Forecast, by Application (2021-2033)
13.4.10.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.4.10.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.4.10.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.4.11. Rest of MEA
13.4.11.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.4.11.2. Market Revenue and Forecast, by Application (2021-2033)
13.4.11.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.4.11.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.4.11.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.5. Latin America
13.5.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.5.2. Market Revenue and Forecast, by Application (2021-2033)
13.5.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.5.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.5.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.5.6. Brazil
13.5.6.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.5.6.2. Market Revenue and Forecast, by Application (2021-2033)
13.5.6.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.5.6.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.5.7. Market Revenue and Forecast, by Distribution Channel (2021-2033)
13.5.8. Rest of LATAM
13.5.8.1. Market Revenue and Forecast, by Product Type (2021-2033)
13.5.8.2. Market Revenue and Forecast, by Application (2021-2033)
13.5.8.3. Market Revenue and Forecast, by Animal Type (2021-2033)
13.5.8.4. Market Revenue and Forecast, by Dosage Form (2021-2033)
13.5.8.5. Market Revenue and Forecast, by Distribution Channel (2021-2033)
Chapter 14. Company Profiles
14.1. Blackmores
14.1.1. Company Overview
14.1.2. Product Offerings
14.1.3. Financial Performance
14.1.4. Recent Initiatives
14.2. NaturVet (The Garmon Corp.)
14.2.1. Company Overview
14.2.2. Product Offerings
14.2.3. Financial Performance
14.2.4. Recent Initiatives
14.3. Natural Dog Company Inc.
14.3.1. Company Overview
14.3.2. Product Offerings
14.3.3. Financial Performance
14.3.4. Recent Initiatives
14.4. AdvaCare Pharma
14.4.1. Company Overview
14.4.2. Product Offerings
14.4.3. Financial Performance
14.4.4. Recent Initiatives
14.5. Pet Natural Remedies
14.5.1. Company Overview
14.5.2. Product Offerings
14.5.3. Financial Performance
14.5.4. Recent Initiatives
14.6. Dorwest Herbs Ltd.
14.6.1. Company Overview
14.6.2. Product Offerings
14.6.3. Financial Performance
14.6.4. Recent Initiatives
14.7. Only Natural Pet LLC
14.7.1. Company Overview
14.7.2. Product Offerings
14.7.3. Financial Performance
14.7.4. Recent Initiatives
14.8. AMORVET
14.8.1. Company Overview
14.8.2. Product Offerings
14.8.3. Financial Performance
14.8.4. Recent Initiatives
14.9. Rockwell Pets Pro
14.9.1. Company Overview
14.9.2. Product Offerings
14.9.3. Financial Performance
14.9.4. Recent Initiatives
14.10. Nutri-Pet Research, Inc.
14.10.1. Company Overview
14.10.2. Product Offerings
14.10.3. Financial Performance
14.10.4. Recent Initiatives
Chapter 15. Research Methodology
15.1. Primary Research
15.2. Secondary Research
15.3. Assumptions
Chapter 16. Appendix
16.1. About Us
16.2. Glossary of Terms