Private Nursing Services Market (By Medical Condition: Chronic Disease Management, Post Operative Services, Elderly Care, Pediatric Care; By Type: Medical Care, Non-Medical Care) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

Private Nursing Services Market Size and Growth

The global private nursing services market size was estimated at USD 4.98 billion in 2023 and it is expected to surpass around USD 8.81 billion by 2033, poised to grow at a CAGR of 5.87% from 2024 to 2033.

Private Nursing Services Market Size 2024 to 2033

Key Pointers

  • North America dominated the market with the largest market share of 45% in 2023.
  • By Medical Condition, the chronic disease management segment registered the maximum market share of 33% in 2023.
  • By Medical Condition, the post-operative care segment is estimated to expand the fastest CAGR of 6.03% from 2024 to 2033.
  • By Type, the medical care captured the maximum market share in 2023.

Private Nursing Services Market Overview

The private nursing services market has seen significant growth in recent years, driven by an aging population, increasing chronic diseases, and a rising preference for personalized care. This market encompasses a wide range of services provided by private nurses, including in-home care, hospital care, and specialized medical services.

Private Nursing Services Market Growth Factors

The growth of the private nursing services market is fueled by an aging global population, increasing prevalence of chronic diseases, and rising preference for personalized healthcare services are primary drivers. Technological advancements in medical devices and telehealth solutions further enhance service delivery, making home healthcare more accessible and effective. Additionally, favorable government initiatives and reimbursement policies support market expansion, particularly in developed regions like North America and Europe. As healthcare continues to shift towards patient-centric models, the demand for skilled private nursing services is expected to rise, driving market growth significantly in the coming years.

U.S. Private Nursing Services Market Size 2024 to 2033

The U.S. private nursing services market size was estimated at around USD 1.56 billion in 2023 and is projected to hit around USD .77 billion by 2033, growing at a CAGR of 5.9% from 2024 to 2033.

North America led the global private nursing services market with a dominant share of 45% in 2023. The region is witnessing a demographic shift characterized by an aging population, leading to a higher prevalence of complex healthcare needs among seniors. The shift from extended family caregiving to nuclear families has escalated demand for professional nursing services to support elderly or ill family members, thereby augmenting market growth.

Private Nursing Services Market Share, By Region, 2023 (%) 

Meanwhile, the Asia Pacific market is experiencing robust expansion, driven by an aging population, evolving family dynamics, and increasing disposable incomes. Private duty nurses are in high demand across the region, fueled by their flexibility in work schedules. This adaptability appeals to nurses seeking greater control over their professional hours, thereby reinforcing the market's growth trajectory in Asia Pacific.

Private Nursing Services Market Trends:

  • Rising Demand for Home Healthcare: There is a noticeable shift towards home-based medical care, driven by the preference for comfortable environments and reduced hospital stays.
  • Focus on Chronic Disease Management: With the growing prevalence of chronic diseases such as diabetes and cardiovascular conditions, private nursing services play a crucial role in providing specialized care plans and ongoing support.
  • Personalized Care Plans: There is a trend towards personalized healthcare solutions tailored to individual patient needs, promoting better patient satisfaction and outcomes.
  • Aging Population: The global demographic shift towards an aging population increases demand for long-term care services, including private nursing, driving market expansion.
  • Global Market Expansion: Emerging economies in Asia Pacific and Latin America present significant growth opportunities due to improving healthcare infrastructure and rising healthcare spending.

Private Nursing Services Market Restraints:

  • Shortage of Skilled Nursing Professionals: There is a growing shortage of qualified nurses, which poses challenges in meeting the increasing demand for private nursing services, especially in specialized care areas.
  • High Cost of Services: The cost associated with private nursing services can be prohibitive for many individuals and families, limiting market penetration, particularly in lower-income segments.
  • Regulatory Challenges: Complex and varying regulatory requirements across different regions can create barriers to market entry and operational challenges for private nursing service providers.
  • Technological Barriers: While technological advancements enhance service delivery, the initial investment and integration of new technologies can be costly and time-consuming for some providers.
  • Limited Insurance Coverage: Inadequate insurance coverage for private nursing services in certain regions or for specific types of care can deter potential clients from seeking these services.

Medical Condition Insights

The chronic disease management segment emerged as the market leader in 2023, capturing the largest revenue share of 33%. The rising prevalence of chronic conditions like diabetes, cardiovascular diseases, and obesity has intensified the demand for specialized care. Private nurses play a pivotal role in delivering personalized assistance to patients managing chronic illnesses such as diabetes, enabling them to effectively control their health and enhance their quality of life. According to the IDF Diabetes Atlas, the global diabetic population stood at 537 million in 2021, projected to rise to 783 million by 2045. Governments and healthcare providers are increasingly advocating for private nursing and home healthcare services to alleviate the strain on public healthcare systems caused by chronic diseases.

The post-operative care segment is anticipated to exhibit the fastest growth rate exceeding 6.03% throughout the forecast period. This growth is driven by a surge in global surgical procedures, particularly elective surgeries, which necessitate comprehensive post-operative care services. Modern surgical interventions often involve intricate procedures that require extended recovery periods. Moreover, the aging demographic contributes to increased demand for specialized post-operative care and supportive services, further bolstering segment growth.

Type Insights

In 2023, medical care dominated the market in terms of revenue share. This segment encompasses critical medical procedures such as medication administration and wound care, administered by licensed nurses (RNs or LPNs). Medical care services cater to patients with complex medical needs, providing personalized, one-on-one care essential for managing serious health conditions. Tasks often include medication management, wound dressing, and ventilator support, making it integral to long-term patient care.

Conversely, the non-medical care segment is poised for steady growth, driven by urbanization and increasingly hectic lifestyles. These services focus on assisting patients with daily activities like bathing, dressing, and meal preparation, as well as offering companionship. The rise in fast-paced job roles and fragmented family structures limits the availability of caregivers, thereby expanding the scope of non-medical care services during the forecast period.

Private Nursing Services Market Key Companies

  • BAYADA Home Health Care
  • Maxim Healthcare Services
  • NurseRegistry
  • Aveanna Healthcare LLC
  • Homage Sdn. Bhd
  • Private Nursing Care
  • Curantis Private Nursing services LLC
  • CK Franchising, Inc.
  • Providence
  • Private Nurse ApS
  • Active Global Specialised Caregivers Pte Ltd
  • Red Crowns
  • ATLANTIC CARE SERVICES
  • Sublime Nursing
  • Private Duty Nursing in an Acute Hospital

Recent Developments 

  • In February 2022, Maxim Healthcare Group, a provider of staffing, home healthcare, and workforce solutions, underwent a strategic split into two distinct entities: Maxim Healthcare Staffing and Maxim Healthcare Services. This decision marks the phase-out of the umbrella Maxim Healthcare Group brand. By operating independently, each company aims to enhance focus on current growth initiatives, expand service offerings, and better cater to the needs of their healthcare clientele.
  • In December 2021, Aveanna Healthcare Holdings Inc. completed the acquisition of Comfort Care for USD 345 million. Comfort Care, a prominent provider of adult home health and hospice services in Alabama and Tennessee, was seamlessly integrated into Aveanna's operations by 2022.

Private Nursing Services Market Segmentation:

By Medical Condition

  • Chronic Disease Management
  • Post Operative Services
  • Elderly Care
  • Pediatric Care
  • Others

By Type

  • Medical Care
  • Non-Medical Care

By Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • MEA

Frequently Asked Questions

The global private nursing services market size was reached at USD 4.98 billion in 2023 and it is projected to hit around USD 8.81 billion by 2033.

The global private nursing services market is growing at a compound annual growth rate (CAGR) of 5.87% from 2024 to 2033.

The North America region has accounted for the largest private nursing services market share in 2023.

The leading companies operating in the private nursing services market are BAYADA Home Health Care; Maxim Healthcare Services; NurseRegistry; Aveanna Healthcare LLC ; Homage Sdn. Bhd.; Private Nursing Care; Curantis Private Nursing services LLC; CK Franchising, Inc.; Providence; Private Nurse ApS; Active Global Specialised Caregivers Pte Ltd; Red Crowns; ATLANTIC CARE SERVICES; Sublime Nursing. and Private Duty Nursing in an Acute Hospital.

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Private Nursing Services Market 

5.1. COVID-19 Landscape: Private Nursing Services Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Private Nursing Services Market, By Medical Condition

8.1. Private Nursing Services Market, by Medical Condition, 2024-2033

8.1.1. Chronic Disease Management

8.1.1.1. Market Revenue and Forecast (2021-2033)

8.1.2. Post Operative Services

8.1.2.1. Market Revenue and Forecast (2021-2033)

8.1.3. Elderly Care

8.1.3.1. Market Revenue and Forecast (2021-2033)

8.1.4. Pediatric Care

8.1.4.1. Market Revenue and Forecast (2021-2033)

8.1.5. Others

8.1.5.1. Market Revenue and Forecast (2021-2033)

Chapter 9. Global Private Nursing Services Market, By Type

9.1. Private Nursing Services Market, by Type, 2024-2033

9.1.1. Medical Care

9.1.1.1. Market Revenue and Forecast (2021-2033)

9.1.2. Non-Medical Care

9.1.2.1. Market Revenue and Forecast (2021-2033)

Chapter 10. Global Private Nursing Services Market, Regional Estimates and Trend Forecast

10.1. North America

10.1.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.1.2. Market Revenue and Forecast, by Type (2021-2033)

10.1.3. U.S.

10.1.3.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.1.3.2. Market Revenue and Forecast, by Type (2021-2033)

10.1.4. Rest of North America

10.1.4.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.1.4.2. Market Revenue and Forecast, by Type (2021-2033)

10.2. Europe

10.2.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.2.2. Market Revenue and Forecast, by Type (2021-2033)

10.2.3. UK

10.2.3.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.2.3.2. Market Revenue and Forecast, by Type (2021-2033)

10.2.4. Germany

10.2.4.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.2.4.2. Market Revenue and Forecast, by Type (2021-2033)

10.2.5. France

10.2.5.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.2.5.2. Market Revenue and Forecast, by Type (2021-2033)

10.2.6. Rest of Europe

10.2.6.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.2.6.2. Market Revenue and Forecast, by Type (2021-2033)

10.3. APAC

10.3.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.3.2. Market Revenue and Forecast, by Type (2021-2033)

10.3.3. India

10.3.3.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.3.3.2. Market Revenue and Forecast, by Type (2021-2033)

10.3.4. China

10.3.4.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.3.4.2. Market Revenue and Forecast, by Type (2021-2033)

10.3.5. Japan

10.3.5.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.3.5.2. Market Revenue and Forecast, by Type (2021-2033)

10.3.6. Rest of APAC

10.3.6.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.3.6.2. Market Revenue and Forecast, by Type (2021-2033)

10.4. MEA

10.4.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.4.2. Market Revenue and Forecast, by Type (2021-2033)

10.4.3. GCC

10.4.3.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.4.3.2. Market Revenue and Forecast, by Type (2021-2033)

10.4.4. North Africa

10.4.4.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.4.4.2. Market Revenue and Forecast, by Type (2021-2033)

10.4.5. South Africa

10.4.5.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.4.5.2. Market Revenue and Forecast, by Type (2021-2033)

10.4.6. Rest of MEA

10.4.6.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.4.6.2. Market Revenue and Forecast, by Type (2021-2033)

10.5. Latin America

10.5.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.5.2. Market Revenue and Forecast, by Type (2021-2033)

10.5.3. Brazil

10.5.3.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.5.3.2. Market Revenue and Forecast, by Type (2021-2033)

10.5.4. Rest of LATAM

10.5.4.1. Market Revenue and Forecast, by Medical Condition (2021-2033)

10.5.4.2. Market Revenue and Forecast, by Type (2021-2033)

Chapter 11. Company Profiles

11.1. BAYADA Home Health Care

11.1.1. Company Overview

11.1.2. Product Offerings

11.1.3. Financial Performance

11.1.4. Recent Initiatives

11.2. Maxim Healthcare Services

11.2.1. Company Overview

11.2.2. Product Offerings

11.2.3. Financial Performance

11.2.4. Recent Initiatives

11.3. NurseRegistry

11.3.1. Company Overview

11.3.2. Product Offerings

11.3.3. Financial Performance

11.3.4. Recent Initiatives

11.4. Aveanna Healthcare LLC

11.4.1. Company Overview

11.4.2. Product Offerings

11.4.3. Financial Performance

11.4.4. LTE Scientific

11.5. Homage Sdn. Bhd

11.5.1. Company Overview

11.5.2. Product Offerings

11.5.3. Financial Performance

11.5.4. Recent Initiatives

11.6. Private Nursing Care

11.6.1. Company Overview

11.6.2. Product Offerings

11.6.3. Financial Performance

11.6.4. Recent Initiatives

11.7. Curantis Private Nursing services LLC

11.7.1. Company Overview

11.7.2. Product Offerings

11.7.3. Financial Performance

11.7.4. Recent Initiatives

11.8. CK Franchising, Inc.

11.8.1. Company Overview

11.8.2. Product Offerings

11.8.3. Financial Performance

11.8.4. Recent Initiatives

11.9. Providence

11.9.1. Company Overview

11.9.2. Product Offerings

11.9.3. Financial Performance

11.9.4. Recent Initiatives

11.10. Private Nurse ApS

11.10.1. Company Overview

11.10.2. Product Offerings

11.10.3. Financial Performance

11.10.4. Recent Initiatives

Chapter 12. Research Methodology

12.1. Primary Research

12.2. Secondary Research

12.3. Assumptions

Chapter 13. Appendix

13.1. About Us

13.2. Glossary of Terms

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