Smart Jewelry Market Size, Share, Growth, Trends | Report 2022-2030
The global smart jewelry market was valued at USD 218.85 million in 2021 and it is predicted to surpass around USD 0.97 billion by 2030 with a CAGR of 17.99% from 2022 to 2030.
The key factors driving the growth include the rising health monitoring device demand and public awareness of the value of leading a healthy and stylish lifestyle. It's well-liked by users due to the availability of sophisticated tracking methods. Data privacy risk is a significant concern, though.
The COVID-19 pandemic resulted in several challenges such as logistical bottlenecks, low demand, decreased sales & marketing activities, and reduced sales. The key impact, however, market has been severely impacted by the halt in these products' manufacturing, production, shipment, and sales. However, the demand for fitness amid the coronavirus epidemic will be met by OEMs' ongoing development of technologically sophisticated products. For instance, Fitbit recently unveiled the Fitbit Charge 4, a cutting-edge tracker. Customers at home will receive assistance and support from the new device during this time.
Similarly, the rising demand for fitness items during COVID-19 will increase the sales of fitness trackers via online channels, hence fueling the growth of the market. Additionally, the extensive research and development efforts of big brands to include technologies in tools that can detect and track infectious diseases like COVID-19 will further expand industry potential.
The increased awareness of a person's health and well-being will open up profitable market prospects. Fitness tracker jewelry supports a healthy lifestyle by monitoring sleep patterns, heart rate, sports activity, and other activities. The expansion of the smart jewelry industry will be impacted by the spike in the fitness industry brought on by the expanding young populations in nations like China and India. The market will be significantly impacted by millennials' inclination for fitness clubs and gyms. Hectic lifestyles can contribute to sadness, anxiety, and stress, which can worsen health. The industry will have chances in the near future due to the growing need for physical activities and healthy diet plans brought on by sedentary lifestyles.
On the other hand, the development of smart jewelry is facing difficulty in the face of the expanding demand for wearable computing. For instance, Ringly, a smart jewelry company with headquarters in New York and funding of $5.1 million in the Series A round, sent a notice on its official website in January 2018 announcing the suspension of manufacturing. Ringly initially garnered a lot of attention when it was launched because of its strong fashion aesthetic and emphasis on notification features, but it ultimately failed. The market's acceptance of smart jewelry products at the moment is not very high.
Scope of The Report
| Report Coverage | Details |
| Market Size in 2021 | USD 218.85 million |
| Revenue Forecast by 2030 | USD 0.97 billion |
| Growth rate from 2022 to 2030 | CAGR of 17.99% |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Segmentation | Application ,Product Type, Operating System, Age Group, Region |
| Companies Covered |
Misfit (Fossil Group), Bellabeat, InvisaWear, Ringly, Fitbit (Google LLC) , Oura Health Oy, Totwoo Smart Jewelry, Wellue, Motiv, Capri Holdings |
Application Insights
About 36.03% of the global smart jewelry market by application was held by the activity tracker segment. It is also estimated to grow at a high CAGR of 17.7% in the coming years. Increased consumer disposable income levels, growing internet and smartphone penetration, and growing awareness of health and fitness are all major contributors to the market growth.
The target market for fitness trackers includes younger adults and members of the working class, and awareness of fitness and health is rising particularly among these groups. Moreover, the COVID-19 pandemic has significantly increased awareness about these devices. The rising adoption has led to an increase in device development & innovation as more market players race in to deliver the growing demand and capture a higher share.
Operating System Insights
Android accounted for 55.32% of the revenue share in 2021 and is also expected to grow at the fastest CAGR of 8.74% over the forecast period. The key factors contributing to this share include the rising demand for android mobile phones because of their affordable prices.
Android has quickly become one of the most well-known smartphone platforms. It is currently exceeding Apple's iPhone despite that. Modern technology and applications are available on Android phones. On private networks, Wi-Fi hotspots, and mobile systems, are used to connect to the Internet. In addition to their many advantages, Android phones can pose security risks when they access the internet.
Product Type Insights
By product type, smart bracelets held the largest revenue share of 35.64 % in 2021. A bracelet can be paired with a mobile application to offer key fitness-related information and statistics to the user. Some of the leading wrist-wear manufacturers for sports and fitness applications are Misfit, InvisaWear, RINGLY, and Michael Kors.
In the first half of 2020, the watches, bracelets, and wristbands products suffered a setback as leading manufacturing companies in China struggled with a labor shortage and limited availability of raw materials. As manufacturing units began operations, the market witnessed a mild recovery during the second half of 2020.
The increasing adoption of fitness trackers such as bracelets and rings in the healthcare industry is expected to support segment growth over the forecast period. Bracelets that are integrated with disease-specific functions, especially the ones that provide cardiovascular indications, have witnessed a significant rise in adoption over the years.
Age Group Insights
Based on age group, the market is categorized into pediatric, adult, and geriatric. The adult segment dominated in 2021 and accounted for more than 49.56% of the revenue share. The awareness regarding fitness and health is growing especially among the younger adults and working-class population, who are the target customers for smart jewelry.
For instance, as per data published by Pew Research Center, about one-in-five U.S. adults (21%) say they routinely wear a smartwatch or wearable activity tracker. Furthermore, by gender, race, and ethnicity, there are subtler distinctions. Women are more likely than males to claim that they use these devices frequently (25 % vs. 18 %).
Regional Insights
In 2021, North America held the highest revenue share of more than 43% owing to the rise in awareness and adoption of smart jewelry. Moreover, rising cases of health issues related to sedentary lifestyles, the advent of innovative products by key market players, and the growing penetration of smartphones and the internet in North America will drive the regional industry.
Asia Pacific is expected to witness the fastest growth from 2022 to 2030 on account of the increasing adoption of fitness trackers and growing awareness regarding overall health &fitness among the working-class population. A rise in consumer disposable income levels, easy availability of advanced products of various brands, and the growing e-commerce penetration in Asia Pacific will drive regional growth over the coming years.
Key Players
Market Segmentation
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Smart Jewelry Market
5.1. COVID-19 Landscape: Smart Jewelry Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Smart Jewelry Market, By Application
8.1. Smart Jewelry Market, by Application, 2022-2030
8.1.1. Activity Tracking
8.1.1.1. Market Revenue and Forecast (2017-2030)
8.1.2. Heart Rate Monitoring
8.1.2.1. Market Revenue and Forecast (2017-2030)
8.1.3. Sleep Tracking
8.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 9. Global Smart Jewelry Market, By Product Type
9.1. Smart Jewelry Market, by Product Type, 2022-2030
9.1.1. Pendant
9.1.1.1. Market Revenue and Forecast (2017-2030)
9.1.2. Smart Bracelets
9.1.2.1. Market Revenue and Forecast (2017-2030)
9.1.3. Ring
9.1.3.1. Market Revenue and Forecast (2017-2030)
9.1.4. Others
9.1.4.1. Market Revenue and Forecast (2017-2030)
Chapter 10. Global Smart Jewelry Market, By Operating System
10.1. Smart Jewelry Market, by Operating System, 2022-2030
10.1.1. Android
10.1.1.1. Market Revenue and Forecast (2017-2030)
10.1.2. IOS
10.1.2.1. Market Revenue and Forecast (2017-2030)
Chapter 11. Global Smart Jewelry Market, By Age Group
11.1. Smart Jewelry Market, by Age Group, 2022-2030
11.1.1. Pediatric
11.1.1.1. Market Revenue and Forecast (2017-2030)
11.1.2. Adult
11.1.2.1. Market Revenue and Forecast (2017-2030)
11.1.3. Geriatric
11.1.3.1. Market Revenue and Forecast (2017-2030)
Chapter 12. Global Smart Jewelry Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Application (2017-2030)
12.1.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.1.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.1.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.1.5. U.S.
12.1.5.1. Market Revenue and Forecast, by Application (2017-2030)
12.1.5.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.1.5.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.1.5.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Forecast, by Application (2017-2030)
12.1.6.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.1.6.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.1.6.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.2. Europe
12.2.1. Market Revenue and Forecast, by Application (2017-2030)
12.2.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.2.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.2.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.2.5. UK
12.2.5.1. Market Revenue and Forecast, by Application (2017-2030)
12.2.5.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.2.5.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.2.5.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.2.6. Germany
12.2.6.1. Market Revenue and Forecast, by Application (2017-2030)
12.2.6.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.2.6.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.2.6.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.2.7. France
12.2.7.1. Market Revenue and Forecast, by Application (2017-2030)
12.2.7.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.2.7.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.2.7.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Forecast, by Application (2017-2030)
12.2.8.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.2.8.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.2.8.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.3. APAC
12.3.1. Market Revenue and Forecast, by Application (2017-2030)
12.3.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.3.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.3.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.3.5. India
12.3.5.1. Market Revenue and Forecast, by Application (2017-2030)
12.3.5.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.3.5.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.3.5.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.3.6. China
12.3.6.1. Market Revenue and Forecast, by Application (2017-2030)
12.3.6.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.3.6.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.3.6.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.3.7. Japan
12.3.7.1. Market Revenue and Forecast, by Application (2017-2030)
12.3.7.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.3.7.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.3.7.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Forecast, by Application (2017-2030)
12.3.8.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.3.8.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.3.8.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.4. MEA
12.4.1. Market Revenue and Forecast, by Application (2017-2030)
12.4.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.4.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.4.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.4.5. GCC
12.4.5.1. Market Revenue and Forecast, by Application (2017-2030)
12.4.5.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.4.5.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.4.5.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.4.6. North Africa
12.4.6.1. Market Revenue and Forecast, by Application (2017-2030)
12.4.6.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.4.6.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.4.6.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.4.7. South Africa
12.4.7.1. Market Revenue and Forecast, by Application (2017-2030)
12.4.7.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.4.7.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.4.7.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Forecast, by Application (2017-2030)
12.4.8.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.4.8.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.4.8.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Application (2017-2030)
12.5.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.5.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.5.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.5.5. Brazil
12.5.5.1. Market Revenue and Forecast, by Application (2017-2030)
12.5.5.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.5.5.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.5.5.4. Market Revenue and Forecast, by Age Group (2017-2030)
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Forecast, by Application (2017-2030)
12.5.6.2. Market Revenue and Forecast, by Product Type (2017-2030)
12.5.6.3. Market Revenue and Forecast, by Operating System (2017-2030)
12.5.6.4. Market Revenue and Forecast, by Age Group (2017-2030)
Chapter 13. Company Profiles
13.1. Misfit (Fossil Group)
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. Bellabeat
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. InvisaWear
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Ringly
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Fitbit (Google LLC)
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Oura Health Oy
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Totwoo Smart Jewelry
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. Wellue
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. Motiv
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
13.10. Capri Holdings
13.10.1. Company Overview
13.10.2. Product Offerings
13.10.3. Financial Performance
13.10.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers