Pet Dental Health Market (By Type: Products, Services; By Animal Type: Dogs, Cats; By Indication: Gum Diseases, Dental Calculus; By Distribution Channel) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2022-2030

The global pet dental health market size was estimated at around USD 6.1 billion in 2021 and it is projected to hit around USD 10.26 billion by 2030, growing at a CAGR of 5.95% from 2022 to 2030.

Report Highlights

• The services segment held the largest share of over 65.04% in 2021. 
• The dogs segment accounted for the largest revenue share of over 55.18% in 2021. 
• The cats segment is anticipated to expand at a CAGR of 6.97% during the forecast period.
• The gum diseases segment held the largest share of over 35.07% in 2021. 
• The veterinary hospitals and clinics segment held the largest share of over 40.14% in 2021. 
• North America held the largest share of more than 35.33% in 2021. 
• The Asia Pacific region is estimated to expand at the fastest CAGR of 7.98% over the forecast period. 

Increasing pet companion ownership, rising demand for pet dental care products, and rising prevalence of pet dental diseases are the major drivers of the market.

The increased prevalence of a variety of oral health-related disorders has been highlighted as a significant driver. According to the American Pet Product Association (APPA), there are 89.7 million pet dogs in the U.S. Every year, pet owners spend an average of USD 49.70 on dental care for their dogs. Furthermore, pet owners' increased knowledge of pet health and an increase in the number of dental operations are driving the market. Periodontal disease is the most common clinical issue in both cats and dogs, and it is usually avoidable by cleaning their teeth. The condition, according to the American Veterinary Medical Association (AVMA), can cause serious health problems ranging from tooth loss to organ damage. According to the AVMA, by the age of three, around 70% of cats and 80% of dogs have some kind of periodontal disease.

The COVID-19 outbreak is having a mixed effect on the pet dental care product industry. Due to the shutdown of vet clinics and specialized salons, the need for pet oral care products has increased. During the lockdown, several online businesses also experienced big sales. Chewy.com gets around 70% of its revenue from subscribers and has seen an increase in revenues since February 2020. As a result of the pandemic, the penetration of online businesses increased.

The market for pet dental care products is fairly concentrated, with major worldwide companies holding a considerable share. Many strategic efforts have been undertaken by the industry's leading players to expand their share. They are focusing on new product releases, mergers and acquisitions, and expansions to reach a larger consumer base. For instance, in June 2020, the new Pedigree Dentastix chewy chunk from Mars Petcare was introduced to stop plaque buildup throughout the day. The company also plans to provide the same product in beef and chicken tastes with a maxi or mini choice for bigger and smaller dogs. For instance, in June 2019, Purina DentaLife introduced ActivFresh daily oral chews to treat bad breath. These chews, created with honey and natural spirulina, have been clinically shown to combat bad breath.

Scope of The Report

Type Insights

The services segment held the largest share of over 65.04% in 2021. This is owing to the wide range of dental care diagnostic and treatment services offered by enormous veterinary practices. Dental health is playing a major role in pets’ overall health and behavior, therefore, routine dental check-up once a year is crucial among pets. The key factor to manage dental disorders is prevention, hence cleaning the plaque formation with regular teeth cleaning and brushing is necessary. The American Animal Hospital Association recommends routine oral examinations and dental cleanings to remove tartar and prevent gum diseases.

The products segment is expected to witness significant growth over the forecast period owing to the growing awareness among pet parents regarding animal dental care. A wide range of pet oral care products such as enzymatic toothpaste and brushes, oral care solutions, dental care powder, foods and treats, chews, and dental wipes are available for maintaining pets’ teeth care every day. Owing to rapid advancements in the veterinary industry, major key players have unveiled several novel products in the market. Despite the pandemic, some of our market players have seen significant growth in oral care product sales through e-commerce supply. For instance, Tropiclean saw a 15% rise in its pet dental care products in 2020 comparing its sales in 2019.

Animal Type Insights

The dogs segment accounted for the largest revenue share of over 55.18% in 2021. The substantial share captured by the segment is owing to the increasing dog adoption rates and a significant prevalence of dental diseases among them. The growing population rate of dogs in every region is greatly boosting the growth of the market. According to the American Kennel Club (AKC), the number of U.S. dogs owning households increased from 50% in 2018 to 54% in 2021, which is nearly 69 Million households. As per the FEDIAF European Pet Food Industry, 90 Million households (which is 46%) in Europe owned a pet, and the dog population rate in the region was estimated to be 92.9 Million in 2021. In addition, the COVID-19 pandemic has encouraged most people in the world to adopt dogs for psychological comfort.

The cats segment is anticipated to expand at a CAGR of 6.97% during the forecast period owing to the increasing awareness among pet parents regarding the symptoms of dental conditions in their cats. The growing prevalence of gingivitis in the cat population is another factor that is boosting the growth of the segment. For instance, according to Cornell Feline Health Center, the prevalence of gum diseases such as gingivitis and periodontitis is estimated between 50% to 90% among the feline population. Such dental diseases can also be brought by other infectious conditions such as feline leukemia virus, diabetes mellitus, feline immunodeficiency virus, autoimmune diseases, and kidney diseases. Hence, regular plaque removal with oral care techniques and routine teeth cleaning is widely performed, which significantly impacts the growth of the segment.

Indication Insights

The gum diseases segment held the largest share of over 35.07% in 2021. This is owing to the large prevalence rate of gum diseases such as periodontitis and gingivitis diagnosed among companion animals. Periodontal diseases are caused by mouth bacteria and are widely progressive in nature. They damage the gums, teeth, maxilla and mandible bones, and other facial structures. Since the disease initiates beneath the gum area, the evident signs and symptoms are not observed until it is progressed. Nearly 80% of dogs and 70% of cats above the age of 3 are having active gum diseases.

The dental calculus segment is expected to grow at the fastest rate over the forecast period owing to its widespread nature among domestic dogs. Dental calculus can be removed only through a professional veterinary dentist by dental teeth cleaning and polishing. However, regular teeth brushing can minimize the plaque build-up in animals’ teeth to prevent the progression of calculus followed by major gum diseases. Dental chews help in removing dental calculus over the tooth surface. This widespread pet oral problem can lead to periodontal diseases if not prevented at early stages with routine brushing and maintained oral hygiene.

Distribution Channel Insights

The veterinary hospitals and clinics segment held the largest share of over 40.14% in 2021. This is owing to a growing number of veterinary hospitals and clinics globally with advanced infrastructures. Veterinary clinics and hospitals are very crucial for pet dental healthcare as they provide professional dental treatments with registered veterinary dentists. The growing number of veterinary professionals is another factor driving the segment in the market. According to the American Veterinary Medical Association, the number of veterinary professionals in the U.S. reached 121,461 in 2021.

The other distribution channels such as e-commerce websites are widely contributing to the growth of the market. With an increased number of households owning companion animals, their demand for convenient access to pet oral care products is increasing. There are various brands of oral care toothbrushes and pastes, oral care water additives, rinses, wipes, dental care foods and treats, chews, and other products available for dental care application in pet animals. The online sales of these products have grown widely during the COVID-19 pandemic. E-commerce or online stores have become a convenient and easily accessible platform for pet dental care products.

Regional Insights

North America held the largest share of more than 35.33% in 2021. This is due to the significant presence of key players, the adoption of various strategies initiated by key companies to increase market penetration, rising treatment availability, rising diagnostic rates, and increasing pet population and expenditure. The growing number of veterinary clinics with licensed and trained veterinary dentists in the countries is another factor boosting the growth of the market. According to the AVMA, in 2020, nearly 118,624 licensed veterinarians were estimated in the U.S., which majorly catered to pet animal patients.

Europe held the second-largest share in 2021. This is owing to the presence of major key players such as Virbac and Dechra Pharmaceuticals plc. in the European countries. The Asia Pacific region is estimated to expand at the fastest CAGR of 7.98% over the forecast period. This is attributed to the rising animal healthcare expenditure, surging disposable income in key markets, and increasing awareness about pet dental diseases in developing countries. The growing demand for proper and timely diagnosis with routine dental clean-ups and pet humanization in developing countries such as India is further boosting the growth of the market.

Key Players

• Virbac
• Colgate- Palmolive Company
• Dechra Pharmaceuticals plc
• Nestlé Purina Pet Care
• Vetoquinol SA
• Nylabone (Central Garden & Pet Company)
• Barkbox
• imRex Inc.
• Basepaws, Inc.
• Animal Microbiome Analytics, Inc.
• Dentalaire, International
• Pedigree (Mars Incorporate)
• PetIQ, LLC
• Animal Dental Clinic
• Petzlife UK

Market Segmentation

• By Type Outlook
• Products

• Oral Care Products

• Tooth Pastes & Brushes
• Oral Care Solutions
• Foods & Treats
• Dental Chews
• Dental Powder
• Others
• Medicines
• Equipment
• Services
• Diagnosis
• Treatment
• Dental Cleaning
• Surgery
• Root Canal Therapy
• Others
• By Animal Type Outlook
• Dogs
• Cats
• Others
• By Indication Outlook
• Gum Disease
• Endodontic Diseases
• Dental Calculus
• Oral Tumor
• Others
• By Distribution Channel Outlook
• Veterinary Hospitals & Clinics
• Retail Pharmacies
• E-commerce
• Others
• By Regional Outlook
• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Italy
• Spain
• Asia Pacific
• Japan
• China
• India
• Australia
• South Korea
• Latin America
• Brazil
• Argentina
• Mexico
• Middle East & Africa
• South Africa
• Saudi Arabia