B2B Sports Nutrition Market Size, Share | Report 2023-2032
The global B2B sports nutrition market was estimated at USD 2.41 billion in 2022 and it is expected to surpass around USD 6.17 billion by 2032, poised to grow at a CAGR of 9.84% from 2023 to 2032.
Key Pointers
Report Scope of the B2B Sports Nutrition Market
| Report Coverage | Details |
| Market Size in 2022 | USD 2.41 billion |
| Revenue Forecast by 2032 | USD 6.17 billion |
| Growth rate from 2023 to 2032 | CAGR of 9.84% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Regions Covered | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Companies Covered | Glanbia PLC; Abbott; PepsiCo; General Nutrition Centers, Inc; The Bountiful Company; Clif Bar & Company; Science in Sport; The Hut Group; Cardiff B2B Sports Nutrition Limited; Iovate Health Sciences; Musclepharm; Post Holdings, Inc; Herbalife International of America, Inc. |
The rising demand for nutrition products in the form of protein bars, sports supplements, energy drinks, and other dietary supplements amongst athletes and recreational fitness enthusiasts is one of the key factors driving the market. Additionally, there has been a surge in the number of gyms and fitness centers across the globe, which is attributable to a rising inclination toward a healthy and physically active lifestyle amongst the consumers, thereby positively influencing the market growth.
Moreover, gyms, fitness centers, and wellness centers endorse sports nutrition products and other well-being products which would significantly contribute to growth and development. Rapid urbanization coupled with an increase in disposable income and healthcare expenditure is another driving factor. Easy availability and accessibility to business-to-business (B2B) sports nutrition products across online and offline distribution channels are also propelling the market growth. The Covid-19 pandemic breakout resulting in temporary lockdowns, closure of gyms and fitness clubs, and postponement of sporting events has negatively impacted the growth of the market for B2B sports nutrition.
The rising inclination towards pursuing an active lifestyle among consumers is positively impacting the adoption of sports nutrition products. The surge in the number of fitness centers and gyms globally is aligning against consumers’ active lifestyle goals. The number of consumers actively participating in sporting and fitness events is rising and boosting demand for sports nutrition products. As per the “Physical Activity Council” study in 2018, nearly 64% of the U.S. population aged 6 and above is associated with physical activities. Consumers are focusing on self-care and are consciously tracking nutrition and health.
The global population is focusing on health and is adopting an active lifestyle. As per estimates of the International Health Racquet and Sportsclub Association (IHRSA), in 2010 the number of health club consumers was 58.0 million, which has increased exponentially to 73.6 million in 2019. Additionally, the desire for a perfect physique amongst younger generations is anticipated to drive the market for B2B sports nutrition. Moreover, the shift in the mentality from curative care to preventive care is driving the awareness levels regarding the importance of a healthy lifestyle and consumption of sports nutrition products in the consumers which are expected to positively impact the market for B2B sports nutrition.
Key players are undertaking various initiatives, such as launching new products and constantly innovating different formulations, which is driving the market for B2B sports nutrition. For instance, In December 2020, Abbott announced the launch of a new Pedialyte formulation to support immune health through key nutrient composition. This formulation includes electrolytes, glucose, zinc, and vitamins B12, C, and E. In addition, companies also leverage the growing trend of consuming plant-based or vegan products, to launch similar products in that category. For instance, MuslceBlaze launched Biozyme Immunity Whey containing ashwagandha herb in September 2020. Product innovations in terms of new flavors of sports nutrition products are also driving the market.
B2B Sports Nutrition Market Segmentations:
| By Application | By Distribution Channel |
|
Endurance Strength Training Muscle Growth Recovery Energy Weight Management Immunity Enhancement Cognitive Repairment |
Gyms Fitness Studio Sports Academies |
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on B2B Sports Nutrition Market
5.1. COVID-19 Landscape: B2B Sports Nutrition Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global B2B Sports Nutrition Market, By Application
8.1. B2B Sports Nutrition Market, by Application, 2023-2032
8.1.1. Endurance
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Strength Training
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Muscle Growth
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Recovery
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Energy
8.1.5.1. Market Revenue and Forecast (2020-2032)
8.1.6. Weight Management
8.1.6.1. Market Revenue and Forecast (2020-2032)
8.1.7. Immunity Enhancement
8.1.7.1. Market Revenue and Forecast (2020-2032)
8.1.8. Cognitive Repairment
8.1.8.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global B2B Sports Nutrition Market, By Distribution Channel
9.1. B2B Sports Nutrition Market, by Distribution Channel, 2023-2032
9.1.1. Gyms
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Fitness Studio
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Sports Academies
9.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global B2B Sports Nutrition Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Application (2020-2032)
10.1.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Application (2020-2032)
10.1.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Application (2020-2032)
10.1.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Application (2020-2032)
10.2.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Application (2020-2032)
10.2.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Application (2020-2032)
10.2.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Application (2020-2032)
10.2.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Application (2020-2032)
10.2.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Application (2020-2032)
10.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Application (2020-2032)
10.3.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Application (2020-2032)
10.3.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Application (2020-2032)
10.3.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Application (2020-2032)
10.3.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Application (2020-2032)
10.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Application (2020-2032)
10.4.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Application (2020-2032)
10.4.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Application (2020-2032)
10.4.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Application (2020-2032)
10.4.6.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Application (2020-2032)
10.5.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Application (2020-2032)
10.5.3.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Application (2020-2032)
10.5.4.2. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 11. Company Profiles
11.1. Glanbia Plc.
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Abbott
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. PepsiCo
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. General Nutrition Centers, Inc.
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. LTE Scientific
11.5. The Bountiful Company
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Clif Bar & Company
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Science in Sport
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. The Hut Group
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Cardiff B2B Sports Nutrition Limited
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Iovate Health Sciences
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers