U.S. Veterinary Telehealth Market (By Animal Type: Canine, Feline, Equine; By Service Type: Telemedicine, Teleconsulting, Telemonitoring) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

The U.S. veterinary telehealth market size was estimated at around USD 49.54 billion in 2023 and it is projected to hit around USD 234.49 billion by 2033, growing at a CAGR of 16.82% from 2024 to 2033. The U.S. veterinary telehealth market is driven by technological advancements and the increasing demand for remote healthcare services.

Key Pointers

• By Service Type, the teleconsulting segment held the largest revenue share of 30% in 2023.
• By Service Type, the telemedicine is expected to expand at the highest CAGR of 15.93% from 2024 to 2033.
• By Animal Type, the others category had the largest market share of 29% in 2023.
• By Animal Type, the feline segment is anticipated to grow at the noteworthy CAGR from 2024 to 2033.

U.S. Veterinary Telehealth Market Growth

The growth of the U.S. veterinary telehealth market can be attributed to several key factors propelling its expansion. Primarily, the surge in pet ownership across the nation has created a heightened demand for convenient and accessible veterinary care. The increasing awareness and acceptance of telehealth services among pet owners further contribute to market growth. Technological advancements, particularly in telecommunication technologies such as video consultations and remote monitoring, have significantly enhanced the efficacy of veterinary telehealth solutions. The evolving regulatory landscape, adapting to the changing dynamics of healthcare delivery, provides a supportive framework for industry development. These collective factors create a fertile ground for the U.S. Veterinary Telehealth Market, positioning it as a vital component of contemporary pet healthcare services.

U.S. Veterinary Telehealth Market Trends:

• Increased Pet Ownership and Awareness: The U.S. veterinary telehealth market is witnessing a surge in growth driven by the rising number of pet owners and their increasing awareness of telehealth services for their animals. As more individuals embrace pet companionship, the demand for convenient and remote veterinary care solutions continues to escalate.
• Evolution of Regulatory Framework: The regulatory environment surrounding veterinary telehealth in the U.S. is undergoing changes to accommodate the unique dynamics of remote pet healthcare. Adapting to these evolving regulations is crucial for industry stakeholders, influencing the standardization and growth of telehealth practices in the veterinary sector.
• Integration of Artificial Intelligence (AI): The incorporation of artificial intelligence (AI) is emerging as a significant trend in the U.S. veterinary telehealth market. AI applications are enhancing diagnostic capabilities, providing data-driven insights, and optimizing treatment plans, ultimately improving the overall quality of remote veterinary care.
• Data Security and Privacy Concerns: With the increased reliance on digital platforms, ensuring data security and addressing privacy concerns has become a prominent trend. Stakeholders in the veterinary telehealth sector are focusing on robust security measures to safeguard sensitive pet health information, building trust among pet owners and clinicians.
• Rise of Remote Monitoring Devices: The adoption of remote monitoring devices for pets is gaining momentum within the telehealth market. These devices allow pet owners and veterinarians to track vital health metrics remotely, enabling proactive healthcare management and early detection of potential issues.
• Growing Emphasis on Training for Veterinary Professionals: Recognizing the importance of seamless telehealth integration, there is a growing emphasis on comprehensive training for veterinary professionals. Ensuring that veterinarians are well-equipped to leverage telehealth tools and technologies contributes to the effective delivery of remote veterinary care services.

Service Type Insights

Teleconsulting claimed the dominant position in the market, securing the largest revenue share at 30% in 2023. Veterinarians are increasingly leveraging telehealth tools for teleconsulting, connecting with veterinary experts to gain valuable advice and insights on animal care. This facilitates the provision of timely and appropriate medical guidance for animals in need, ultimately enhancing their treatment outcomes. Additionally, teleconsultation plays a pivotal role in reducing transportation and associated costs. The immediate access to expert advice eliminates long waiting periods, enabling veterinarians to promptly address the healthcare needs of animals. These advantages contribute significantly to the expansion of the teleconsulting segment.

Telemedicine is poised to be the fastest-growing segment, projected to achieve a CAGR of 15.93% from 2024 to 2033, driven by the increasing penetration of the internet. The rise in internet users has led to a substantial uptick in the adoption of telehealth services for animals. The segment's growth is further fueled by industry players' initiatives, exemplified by Guardian Vets. In April 2021, the company, a prominent player in veterinary client communication technology and telemedicine, introduced three innovative services – Virtual CRS, Overflow Protection, and Callback Support. These services have effectively alleviated the workload on veterinary practices, contributing to the overall market expansion.

Animal Type Insights

The "Others" category emerged as the market leader, accounting for the largest revenue market share at 29% in 2023. This diverse segment encompasses animals such as poultry, sheep, and goats. The substantial consumption of poultry and cattle products on a daily basis plays a pivotal role in propelling the growth of this segment. Notably, the global increase in pork production significantly contributes to this growth, as pork is widely consumed as a staple food. Sheep, in addition to their role in meat production, also contribute to the production of wool. The escalating incidence of chronic diseases in sheep and goats is a major factor driving the adoption of veterinary telehealth within this segment, fostering preventive measures and disease management strategies.

The Feline segment is poised to be the fastest-growing over the forecast period. This growth is attributed to the escalating expenditure on animal healthcare, particularly for felines. Common conditions like chronic kidney disease, hyperthyroidism, endocrine diseases, and diabetes are driving the clinical urgency to adopt veterinary telehealth, serving as impactful drivers for segment growth. Corporations are strategically expanding their product portfolios for felines due to their heightened sensitivity to diseases compared to other companion animals.

U.S. Veterinary Telehealth Market Key Companies

• Airvet
• Activ4Pets
• PetHub, Inc.
• VitusVet
• Televet
• GuardianVets
• Whiskers Worldwide, LLC
• Animan Technologies Inc.
• Chewy, Inc.
• Petzam
• BabelBark, Inc.
• TeleTails

Recent Developments

• In June 2020, AirVet, a U.S.-based startup, successfully secured a funding of USD 14 million from its investors. This financial boost is aimed at addressing the growing need for online care services. This will equip the company to effectively handle the surging demand for its telemedicine platform.
• In March 2020, BabelBark and WhiskerDocs collaborated to provide their services to pet owners for free for 60 days. BabelBark offered free use of its connected care platform, BabelVet, to veterinary practices across the U.S. & Canada.

U.S. Veterinary Telehealth Market Segmentations:

By Animal Type

• Canine
• Feline
• Equine
• Bovine
• Swine
• Others

By Service Type

• Telemedicine
• Teleconsulting
• Telemonitoring
• Others