Anti-aging Supplements Market (By Ingredient: Collagen, Vitamins, Hyaluronic Acid, Minerals; By Formulation: Tablets, Powder, Capsules; By Application; By Distribution Channel) - Global Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

Anti-aging Supplements Market Size and Trends

The global anti-aging supplements market size was estimated at around USD 4.22 billion in 2023 and it is projected to hit around USD 8.89 billion by 2033, growing at a CAGR of 7.73% from 2024 to 2033.

Key Pointers

• North America dominated the market with the largest market share of 38% in 2023.
• By Ingredient, the collagen segment contributed the largest market share of 21% in 2023.
• By Application, the hair, skin & nail care segment registered the maximum market share 41% in 2023.
• By Application, the energy & stamina segment is estimated to expand the fastest CAGR from 2024 to 2033.
• By Formulation, the capsule segment captured the maximum market share of 37% in 2023.
• By Distribution Channel, the offline segment registered the maximum market share of 62% in 2023.

Anti-aging Supplements Market Overview

In an era where wellness and longevity are becoming increasingly prioritized, the anti-aging supplements market emerges as a dynamic and evolving landscape. With a growing aging population and rising awareness about preventive healthcare, the demand for anti-aging supplements continues to soar.

Anti-aging Supplements Market Growth Factors

The growth of the anti-aging supplements market is fueled by the demographic shifts, including the aging population and increased life expectancy, drive the demand for products that promote healthy aging and longevity. Secondly, rising awareness about preventive healthcare and the importance of proactive measures in combating age-related issues contribute to market expansion. Additionally, lifestyle factors such as stress, poor diet, and environmental pollutants create a growing need for supplements that address nutritional deficiencies and support overall well-being. Moreover, advancements in research and development lead to the introduction of innovative formulations and ingredients, enhancing the efficacy and appeal of anti-aging supplements. Furthermore, changing consumer attitudes towards aging, coupled with a desire for natural and holistic approaches to wellness, further propel market growth.

U.S. Anti-aging Supplements Market Size 2024 to 2033

The U.S. anti-aging supplements market size was valued at around USD 1.12 billion in 2023 and is projected to hit around USD 2.36 billion by 2033, growing at a CAGR of 7.73% from 2024 to 2033.

North America commanded the largest revenue share of 38% in 2023. Increasing consumer health awareness and the burgeoning aging population have propelled demand for products promoting vitality and longevity. According to the 2020 Census, between 1920 and 2020, the United States witnessed a notably higher growth rate in its population aged 65 and above compared to the overall population. By 2020, this age group constituted 55.8 million individuals, accounting for 16.8% of the entire U.S. population. Furthermore, advancements in research and development have facilitated the introduction of innovative formulations and ingredients, further augmenting market expansion.

The anti-aging supplements market in Asia Pacific experienced the highest CAGR of 8.53% throughout the forecast period, primarily propelled by the region's burgeoning aging population. As life expectancy increases and demographic transformations unfold, there is a surging demand for products that promote healthy aging and vitality. By 2050, the Asian Development Bank forecasts that one out of every four individuals in Asia and the Pacific region will be aged 60 or above.

Anti-aging Supplements Market Trends:

• Natural Ingredients: Consumers increasingly prefer supplements formulated with natural ingredients such as botanical extracts, vitamins, and minerals, seeking safe and effective alternatives to synthetic compounds.
• Personalized Nutrition: The trend towards personalized nutrition extends to anti-aging supplements, with companies leveraging data analytics and genetic testing to tailor products to individual needs and preferences.
• Collagen Supplements: Collagen, known for its role in skin elasticity and joint health, continues to gain popularity as a key ingredient in anti-aging supplements, catering to consumers seeking youthful skin and improved mobility.
• Brain Health Focus: With growing concerns about cognitive decline and neurodegenerative diseases, there is a rising demand for supplements targeting brain health, including those containing ingredients like omega-3 fatty acids, antioxidants, and nootropics.
• Clean Label Products: Consumers prioritize transparency and authenticity, driving the demand for clean label products free from artificial additives, preservatives, and allergens, aligning with their health-conscious lifestyles.
• Beauty from Within: The concept of "beauty from within" gains traction as consumers recognize the link between inner health and outward appearance, leading to the popularity of supplements promoting skin radiance, hair growth, and nail strength.

Anti-aging Supplements Market Restraints:

• Limited Scientific Evidence: The efficacy of many anti-aging supplements remains inconclusive or debated due to limited clinical evidence supporting their claims, leading to skepticism among healthcare professionals and consumers regarding their effectiveness.
• Market Saturation: The proliferation of anti-aging supplements in the market has led to saturation, making it challenging for new entrants to differentiate their products and gain a competitive edge, particularly in crowded segments such as vitamins and minerals.
• Consumer Skepticism: Misleading advertising, exaggerated claims, and a lack of transparency in product formulations contribute to consumer skepticism towards anti-aging supplements, hindering market growth and dampening demand.
• Healthcare Professional Resistance: Some healthcare professionals remain cautious or skeptical about recommending anti-aging supplements due to the aforementioned safety concerns, lack of regulatory oversight, and insufficient scientific evidence supporting their efficacy.

Ingredient Insights

The collagen segment asserted its dominance in the market, capturing a revenue share of 21% in 2023. This growth is fueled by collagen's pivotal role in enhancing skin elasticity, joint health, and overall wellness. With a heightened awareness among individuals regarding health and a preference for natural aging solutions, the demand for collagen supplements has surged significantly. For instance, in April 2021, Revelox, a Canadian health and wellness company, unveiled Dermalux, an innovative marine collagen supplement aimed at supporting hair, skin, and nails. Such initiatives are poised to substantially contribute to the expansion and development of the collagen segment within the market.

The Nicotinamide Mononucleotide (NMN) segment is anticipated to register the fastest CAGR over the forecast period. This growth is propelled by the increasing recognition of NMN's potential anti-aging benefits, including enhanced cellular function and metabolism. For example, in February 2024, a heritage brand announced its forthcoming release of the NJHealth NMN 20000mg supplement, designed to promote healthy aging. Crafted with patented technology, this product aims to elevate NAD⁺ (nicotinamide adenine dinucleotide) levels, thereby supporting the process of healthy aging. The launch of such products is expected to drive demand for NMN and foster the segment's expansion.

Application Insights

The hair, skin & nail care segment emerged as the market leader, commanding a share of 41% in 2023 and is projected to exhibit the highest CAGR over the forecast period. This growth is attributed to the increasing geriatric population and the societal emphasis on beauty & grooming across regions. These supplements often feature a blend of vitamins, minerals, and plant-based extracts, intended to promote healthier hair, skin, and nails.

The energy & stamina segment is witnessing remarkable growth over the forecast period, driven by the escalating demand for products that support overall well-being and vitality. To sustain an active lifestyle and counteract the impact of aging on energy levels, individuals are increasingly turning to anti-aging supplements aimed at boosting stamina. These supplements typically incorporate a blend of adaptogens, vitamins, minerals, and other natural ingredients believed to enhance mental and physical performance.

Formulation Insights

The capsule segment asserted its dominance in the market in 2023, commanding a revenue market share of 37%. This can be attributed to various factors including convenience, portability, and ease of consumption offered by capsules. They provide consumers with a hassle-free way to consume their daily doses of anti-aging supplements, making them a popular choice among health-conscious individuals. The introduction of new products has further contributed to the growth of the capsule market. For example, in December 2023, Reversal announced the launch of its NMN anti-aging supplement, driving the growth of this segment over the forecast period.

The powder segment is expected to exhibit the fastest CAGR over the forecast period. Consumers are increasingly drawn to powdered supplements due to their ease of use, versatility in consumption, and ability to be mixed with various beverages or foods. For instance, in June 2023, Codex Labs, a biotech-skintech company based in Silicon Valley, unveiled an additional product to their line, the Antü Skin Barrier Support Supplement. Designed to complement their Antü skincare collection, this new launch aims to fortify, rejuvenate, and bolster the skin's protective barrier.

Distribution Channel Insights

The offline segment emerged as the dominant force in the market, capturing a revenue share of 62% in 2023. This growth is fueled by increasing consumer awareness and demand for products promoting longevity and overall wellness. Traditional retail channels such as pharmacies, health food stores, and specialty supplement shops have witnessed a surge in sales as aging populations seek solutions to address aging-related concerns. Additionally, offline marketing efforts including in-store promotions, demonstrations, and collaborations with healthcare professionals have contributed to the segment's expansion.

The online segment is poised to demonstrate the most rapid CAGR throughout the forecast period, driven by the widespread accessibility of e-commerce platforms and the convenience of purchasing products from the comfort of one's home. Consumers are increasingly turning to online channels to research and purchase anti-aging supplements, drawn by transparent reviews and competitive pricing. The ascent of digital marketing strategies, including targeted advertising, influencer partnerships, and informative content, has further amplified online sales. Moreover, the COVID-19 pandemic has hastened the transition to online shopping, with more individuals embracing digital platforms for their health and wellness requisites.

Anti-aging Supplements Market Key Companies

• Shaklee Corporation
• Decode Age
• Thorne.
• GNC Holdings, LLC
• Life Extension.
• Nu Skin Enterprises
• Nutrova
• Cureveda
• Tru Niagen
• Oziva

Recent Developments

• In January 2024, Healthy Extracts Inc. unveiled the launch of LONGEVITY Anti-Aging. This product is designed to promote skin radiance, arterial flexibility, and overall cellular and joint health. LONGEVITY Anti-Aging contains a unique blend of potent anti-aging ingredients, including trans-resveratrol, renowned for its antioxidant properties and potential health advantages.
• In February 2024, a heritage brand announced the forthcoming release of the NJHealth NMN 20000mg supplement, aimed at promoting healthy aging. Formulated with patented technology, this product is engineered to raise NAD⁺ (nicotinamide adenine dinucleotide) levels, supporting the process of healthy aging.
• In January 2024, Watsons Singapore introduced Tru Niagen Immune, a groundbreaking formula for age transformation and immune enhancement.
• In December 2023, Reversal revealed the launch of an NMN anti-aging supplement. This product has undergone extensive testing by an independent third-party laboratory to ensure unparalleled purity and efficacy.

Anti-aging Supplements Market Segmentation:

By Ingredients

• Collagen
• Resveratrol
• Vitamins
• Minerals
• Hyaluronic Acid
• NMN
• Others

By Application

• Hair, Skin, And Nail Care
• Bone & Joint Health
• Energy & Stamina
• Others (immune support, vision health)

By Formulation

• Capsules
• Tablets
• Powder
• Others

By Distribution Channel

• Offline
  • Hypermarkets/Supermarkets
  • Pharmacies & Drug Stores
  • OthersBy
• Online

By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa