The U.S. hand sanitizer market size was estimated at around USD 1.23 billion in 2023 and it is projected to hit around USD 2.17 billion by 2033, growing at a CAGR of 5.83% from 2024 to 2033.
The U.S. hand sanitizer market is characterized by robust growth driven by increasing awareness of hand hygiene, particularly in light of public health concerns such as the COVID-19 pandemic. Consumers' heightened focus on cleanliness and sanitation has significantly boosted the demand for hand sanitizers across various sectors, including healthcare facilities, educational institutions, workplaces, and households.
The growth of the U.S. hand sanitizer market is driven by several key factors. Firstly, increasing awareness about hand hygiene, amplified by public health campaigns and the COVID-19 pandemic, has significantly bolstered demand. Consumers are more conscious about cleanliness and sanitation, leading to greater adoption of hand sanitizers across various settings including healthcare facilities, schools, workplaces, and homes. Secondly, innovations in product formulations have played a crucial role. Manufacturers are focusing on developing hand sanitizers with enhanced efficacy, skin-friendly ingredients, and pleasant fragrances to meet diverse consumer preferences. Thirdly, regulatory initiatives promoting hand hygiene standards have further propelled market growth by encouraging compliance and standardization across industries.
In 2023, the gel-based hand sanitizer segment dominated the market with a significant share of 50%. Gel hand sanitizers are favored for their ease of carrying and dispensing, making them convenient for household use and on-the-go application. Their gel consistency reduces alcohol evaporation, ensuring effective coverage of hands without dripping.
Foam-based hand sanitizers are projected to grow at a CAGR of 6.13% during the forecast period. These products are valued for their cost-effectiveness and suitability in commercial settings such as schools, universities, colleges, and the hospitality sector. They offer efficient skin penetration and prolonged efficacy, contributing to time-saving application.
Hypermarkets and supermarkets accounted for the largest market share of 39% in 2023. These retailers experienced heightened demand during the COVID-19 pandemic, prompting measures like purchase limits on hand sanitizer and soap products to manage consumer needs effectively.
Online sales of hand sanitizers are anticipated to grow at a CAGR of 6.03% over the forecast period. This growth is driven by increased efforts from companies to meet diverse consumer demands through online platforms. The availability of convenient home-delivery services offered by major brands is a key factor influencing consumer preference for online purchasing channels.
By Product
By Distribution Channel
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on U.S. Hand Sanitizer Market
5.1. COVID-19 Landscape: U.S. Hand Sanitizer Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. U.S. Hand Sanitizer Market, By Product
8.1. U.S. Hand Sanitizer Market, by Product, 2024-2033
8.1.1. Gel
8.1.1.1. Market Revenue and Forecast (2021-2033)
8.1.2. Foam
8.1.2.1. Market Revenue and Forecast (2021-2033)
8.1.3. Liquid
8.1.3.1. Market Revenue and Forecast (2021-2033)
8.1.4. Spray
8.1.4.1. Market Revenue and Forecast (2021-2033)
8.1.5. Wipes
8.1.5.1. Market Revenue and Forecast (2021-2033)
8.1.6. Others
8.1.6.1. Market Revenue and Forecast (2021-2033)
Chapter 9. U.S. Hand Sanitizer Market, By Distribution Channel
9.1. U.S. Hand Sanitizer Market, by Distribution Channel, 2024-2033
9.1.1. Hypermarket & Supermarket
9.1.1.1. Market Revenue and Forecast (2021-2033)
9.1.2. Pharmacy & Drugstore
9.1.2.1. Market Revenue and Forecast (2021-2033)
9.1.3. Convenience Store
9.1.3.1. Market Revenue and Forecast (2021-2033)
9.1.4. Online
9.1.4.1. Market Revenue and Forecast (2021-2033)
9.1.5. Others
9.1.5.1. Market Revenue and Forecast (2021-2033)
Chapter 10. U.S. Hand Sanitizer Market, Regional Estimates and Trend Forecast
10.1. U.S.
10.1.1. Market Revenue and Forecast, by Product (2021-2033)
10.1.2. Market Revenue and Forecast, by Distribution Channel (2021-2033)
Chapter 11. Company Profiles
11.1. Reckitt Benckiser Group plc
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Henkel AG and Company
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Unilever
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Best Sanitizers, Inc.
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. LTE Scientific
11.5. Procter and Gamble
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. The Himalaya Drug Company
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. GOJO Industries, Inc.
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Vi-Jon
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Chattem, Inc.
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Kutol
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
Cross-segment Market Size and Analysis for
Mentioned Segments
Additional Company Profiles (Upto 5 With No Cost)
Additional Countries (Apart From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers