U.S. Life Coaching Market (By Coaching Method: Virtual, In-person) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2023-2032

The U.S. life coaching market was estimated at USD 1.5 billion in 2022 and it is expected to surpass around USD 2.29 billion by 2032, poised to grow at a CAGR of 4.3% from 2023 to 2032.

Increasing number of people are seeking coaching for building key personality attributes like self-esteem, confidence, and develop good communication skills. Increasing stress, busy work schedules, and inability to cope in a highly competitive world continue to increase the demand for life coaching.

The purpose of life coaching is to assist individuals achieve their aims and goals. Improved communication, greater self-assurance, better time management abilities, and a clearer grasp of one's goals are a few advantages of life coaching. Further, social media marketing, business website, and online scheduling software has become prominent business tools for life coaches driving the market growth during the forecast period.

In recent years, employee health concerns have gained considerable attention in the corporate sector. Companies are taking proactive steps to ensure the health and mental well-being of their employees. Hence, they remain eager to embed life coaching services in their corporate wellness programs. For instance, TaskHuman came up with an employee wellness and mentoring app with over 1,000 coaches. Furthermore, high compensation per month, the flexibility of work, work-life balance, and complete autonomy are some of the factors due to which many people are turning to life coaching as a profession.

The COVID-19 pandemic led to a decline in the income of life coaches in the U.S. Significant decline in the number of clients and in-person sessions negatively impacted the market. As per the 2021 International Coaching Federation survey, 57% of the coach practitioners said that their income/revenue had fallen between the start of the pandemic to mid-2020. Furthermore, many coaches started to provide online sessions in order to sustain their businesses.

Coaching Method Insights

Based on the coaching method, the U.S. life coaching market is segmented into virtual and in-person. The virtual segment held the leading revenue share of 53.2% in 2022. The segment is anticipated to witness remarkable growth during the forecast period. Growth of the segment can be attributed to the increased adoption of technology, the rapid shift towards the virtual platform, and easy access.

The COVID-19 pandemic played a vital role in segment growth as many practitioners started online programs. As per the International Coaching Federation, 74% of coaching practitioners have increased the use of audio or video platforms. Furthermore, 55% of the coach practitioners say that the in-person method will not return to the pre-pandemic level.

The in-person segment is anticipated to grow as many clients prefer conventional face-to-face interaction. Many clients, especially people from the older generation are hesitant to share personal information on virtual platforms. In-person sessions build a level of trust and relationship and make it easier for people to understand each other. However, the share of the in-person segment has declined due to the COVID-19 pandemic.

Key Players

• Endless Possibilities Life Coaching Services
• Strategic Life Coaching
• Pacific Life Coaching
• Sunny Life Coach
• Benchmark Consulting
• BP Life Coaching Services, LLC
• Solution Life Coaching Services
• Thriveworks Counselling

Market Segmentation

• By Coaching Method Outlook
• In-person
• Virtual