U.S. Rooftop Tent Market (By Tent Type: Hard-shell, Soft-shell; By Capacity: 2 Person, 3 Person; By Application) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

U.S. Rooftop Tent Market Size and Growth

The U.S. rooftop tent market size was estimated at around USD 167.89 million in 2023 and it is projected to hit around USD 363.47 million by 2033, growing at a CAGR of 8.03% from 2024 to 2033.

Key Pointers

• By Tent Type, the hard-shell rooftop tents led the market with the largest market share of 54% in 2023.
• By Capacity, the 2-person segment contributed the largest market share in 2023.
• By Application, the personal segment generated the maximum market share in 2023.

U.S. Rooftop Tent Market Overview

The U.S. rooftop tent market has witnessed significant growth driven by the increasing popularity of overlanding and outdoor adventure activities. Rooftop tents offer a convenient and comfortable camping solution, appealing to a diverse range of consumers, from avid campers to weekend explorers.

U.S. Rooftop Tent Market Growth Factors

The growth of the U.S. rooftop tent market is driven by the rising popularity of overlanding and outdoor recreational activities has significantly increased the demand for rooftop tents, as they offer a convenient and comfortable camping solution. Secondly, technological advancements in rooftop tent designs, including the use of lightweight materials, improved aerodynamics, and enhanced durability, are attracting more consumers. Additionally, the shift towards sustainability is encouraging manufacturers to produce eco-friendly tents, meeting the growing consumer preference for environmentally conscious products. Moreover, the increase in disposable income among U.S. consumers is leading to higher spending on leisure activities, further propelling market growth. Lastly, the expansion of distribution channels, especially through e-commerce platforms, is making rooftop tents more accessible to a wider audience.

U.S. Rooftop Tent Market Trends:

• Growing Popularity of Overlanding: The increasing interest in overlanding, where travelers explore remote destinations, has driven up demand for rooftop tents as they provide a convenient and comfortable accommodation option.
• Sustainability Focus: There is a rising consumer preference for eco-friendly products. Manufacturers are responding by using sustainable materials and environmentally conscious production methods in their rooftop tents.
• Expansion of E-Commerce: The growth of online retail platforms has made it easier for consumers to purchase rooftop tents, offering a wider range of options and competitive pricing.
• Customization and Versatility: Consumers are increasingly looking for rooftop tents that offer customization options and versatile features to suit different vehicles and camping needs.
• Health and Safety Post-Pandemic: The COVID-19 pandemic has heightened awareness of health and safety, leading more people to choose outdoor activities like camping, which naturally boosts the demand for rooftop tents.

U.S. Rooftop Tent Market Restraints:

• High Initial Cost: Rooftop tents, especially hard shell models, are relatively expensive compared to traditional ground tents, which can deter price-sensitive consumers.
• Storage and Portability Issues: Rooftop tents are bulkier and require more storage space when not in use, posing a challenge for consumers with limited storage options.
• Weather Dependency: While rooftop tents offer protection from the elements, severe weather conditions can still impact their usability, potentially limiting their appeal in regions with extreme weather.
• Competition from Traditional Tents: Traditional ground tents remain popular due to their affordability, ease of use, and familiarity, providing strong competition to rooftop tents.
• Maintenance and Durability Concerns: Regular maintenance is required to ensure the longevity of rooftop tents, and concerns about wear and tear, especially in harsh outdoor conditions, may affect consumer decisions.

Tent Type Insights

Hard-shell rooftop tents dominated the market in 2023, capturing over 54% of the revenue share. These tents feature solid upper and lower sections that enclose the tent walls, mattress, and bedding when closed, providing superior protection. Typically made from aluminum or ABS plastic, these hard lids form a roof when elevated, with a full-size bed resting in the bottom shell. Setup is often assisted by automated or gas strut systems. There are two main styles: the popup, where the entire top cover rises to reveal a box-shaped tent, and the wedge, where the top cover is hinged on one end or side, forming an angled roof.

Soft-shell tents come in two primary types, with the bi-fold design being the most common. These tents have a hinge on one side and two equal-sized floor sections. Soft-shell rooftop tents often offer more material to work with and can be larger than the vehicle when expanded. They typically provide more space for mattresses and can comfortably accommodate 3-4 people.

Capacity Insights

In terms of capacity, the 2-person segment led the market in revenue. Social distancing regulations have increased the demand for 2- and 3-person rooftop tents. Evolving hotel rules have also influenced consumers' preference for car rooftop tents, offering freedom and an enhanced camping experience.

Moreover, 2- and 3-person tents are usually hard-shell tents. With the rising demand for hard-shell tents, the market for smaller tents is expected to grow. The expanding e-commerce industry has also facilitated the purchase of rooftop tents from platforms like Amazon and eBay, saving customers time and money.

Application Insights

The personal segment dominated the market with the largest revenue share in 2023. This segment is expected to witness significant growth due to the popular trend of solo traveling.

Abercrombie & Kent USA, a leading luxury travel company, reported a 15% increase in solo travelers. Additionally, the growing popularity of extreme sports and adventure tourism has boosted the demand for commercial tents.

U.S. Rooftop Tent Market Key Companies

• 23Zero
• Alu-Cab
• Body Armor 4x4
• Cascadia Vehicle Tents
• Freespirit Recreation
• Front Runner Outfitters
• iKamper USA, Inc.
• Smittybilt Inc.
• Roofnest Ltd
• Tuff Stuff Overland
• Thule Group
• Overland Vehicle Systems
• James Baroud

U.S. Rooftop Tent Market Segmentation:

By Tent Type

• Hard-shell
• Soft-shell

By Capacity

• 2 person
• 3 person
• 4 person
• 5 person

By Application

• Personal
• Commercial