U.S. Smart Kitchen and Bathroom Products Market (By Product: Smart Kitchen, Household Smart Bathroom, Smart Total Home; By Distribution Channel) - Industry Analysis, Size, Share, Growth, Trends, Revenue, Regional Outlook and Forecast 2024-2033

U.S. Smart Kitchen And Bathroom Products Market Size and Growth 2024 to 2033

The U.S. smart kitchen and bathroom products market size was estimated at USD 1.35 billion in 2023 and it is expected to surpass around USD 4.06 billion by 2033, poised to grow at a CAGR of 11.63% from 2024 to 2033. The U.S. smart kitchen and bathroom products market is experiencing rapid growth, driven by increasing consumer demand for convenience, energy efficiency, and enhanced living experiences. As homes become more integrated with technology, the adoption of smart appliances and fixtures in kitchens and bathrooms is on the rise. This market encompasses a wide range of products, including smart refrigerators, ovens, dishwashers, faucets, showers, mirrors, and toilets, all equipped with advanced features like connectivity, voice control, automation, and energy monitoring.

Key Pointers

• By Product, the commercial smart kitchen and bathroom product segment registered the maximum market share of 52% in 2023.
• By Product, the household smart bathroom products segment is anticipated to grow at a CAGR of 11.75% from 2024 to 2033. 
• By Distribution Channel, the sales of smart kitchen and bathroom products contributed the largest market share of 60% in 2023.
• By Distribution Channel, the sales through online distribution channel is expected to grow with a CAGR of 14.16% over the forecast period.

What are the Growth Factors of U.S. Smart Kitchen and Bathroom Products Market?

The growth of the U.S. smart kitchen and bathroom products market is primarily driven by the rising demand for convenience and automation in modern households. Consumers are increasingly seeking smart appliances that not only simplify daily tasks but also contribute to energy efficiency and water conservation. The integration of IoT (Internet of Things) technology enables seamless connectivity and remote control of kitchen and bathroom devices, further enhancing their appeal. Additionally, the growing trend of home remodeling and renovation, coupled with the desire for modern, tech-enabled living spaces, is fueling the adoption of smart kitchen and bathroom products across the U.S.

Report Scope of the U.S. Smart Kitchen and Bathroom Products Market

What are the Trends in U.S. Smart Kitchen and Bathroom Products Market?

• Increased Adoption of Voice-Activated Assistants: Smart kitchen and bathroom products are increasingly integrating with voice-activated assistants like Amazon Alexa, Google Assistant, and Apple's Siri. This allows users to control appliances and fixtures hands-free, making daily routines more convenient and efficient.
• Focus on Energy Efficiency and Sustainability: There is a growing trend toward energy-efficient and water-saving smart products. Consumers are more eco-conscious, leading to the demand for smart faucets, showers, and kitchen appliances that help reduce utility bills and environmental impact.
• Rise of Smart Home Ecosystems: Consumers are looking for integrated smart home ecosystems where their kitchen and bathroom products can communicate with other smart devices in the home. This includes syncing smart refrigerators with grocery apps or connecting smart mirrors to fitness trackers.
• Enhanced Personalization and Customization: Modern smart kitchen and bathroom products are offering more personalized experiences. For instance, smart showers can remember individual temperature preferences, while smart ovens can adjust cooking settings based on user habits.

What are the Key Challenges Faced by U.S. Smart Kitchen and Bathroom Products Market?

• High Initial Costs: One of the significant challenges in the U.S. smart kitchen and bathroom products market is the high initial cost of smart appliances and fixtures. The advanced technology, along with the integration of IoT and AI, makes these products more expensive compared to traditional options. This can be a barrier for middle-income households, limiting the market’s growth potential.
• Consumer Privacy Concerns: As smart kitchen and bathroom products become more connected, concerns over data privacy and security have grown. Consumers are increasingly wary of how their personal data is collected, stored, and used by these devices. The potential for hacking and unauthorized access to personal information is a significant challenge for manufacturers, who must ensure robust security measures.
• Compatibility Issues: The lack of standardization and compatibility among different smart home ecosystems can pose a challenge for consumers. Many smart kitchen and bathroom products may not seamlessly integrate with existing smart home setups, leading to frustration and reducing the overall appeal of these products. This fragmentation can slow down the adoption rate among consumers.
• Complex Installation and Setup: Smart kitchen and bathroom products often require professional installation and setup, which can be complicated and time-consuming. This complexity can deter potential buyers, especially those who are not tech-savvy. Additionally, the need for frequent software updates and maintenance can add to the inconvenience.

Product Insights

The commercial smart kitchen and bathroom product segment accounted for the largest share of 52% in 2023. The growing trend of automation and digitization, coupled with the increasing focus on sustainability and energy efficiency in commercial buildings, is expected to push the demand for smart kitchen and bathroom products in the commercial sector.

In the commercial sector, smart toilets accounted for the largest share of 55% in 2023. There has been an increase in the installation of smart toilets in many commercial settings, such as offices, hotels, restaurants, and resorts. Smart toilets offer advanced features such as automated flushing, touchless operation, bidet functions, adjustable water temperature, air drying, and self-cleaning capabilities. These features promote hygiene, convenience, and efficiency in high-traffic environments.

Smart toilets also contribute to water conservation by incorporating water-saving technologies and allowing for precise control of water usage. This has led to an increase in their installation in commercial settings. For instance, the Orlando-based Lake Nona Wave Hotel, which opened its doors in December 2021, has Toto Neorest smart toilets in every guest room. Similarly, High-end hotels such as Hyatt Hotels; Global Hotel Group; Extended Stay America; and Marriott have installed smart bathroom products such as smart toilets and smart shower systems in their rooms to reduce water waste.

The household smart bathroom products segment is anticipated to grow at a CAGR of 11.75% over the forecast period from 2024 to 2033. The increasing trend of home renovations and remodeling projects supports the demand for smart bathroom products. Homeowners in the United States are investing in upgrading their bathrooms with modern, technologically advanced fixtures and appliances to enhance comfort, convenience, and efficiency.

For instance, according to the 2023 Kitchen and Bath Market Outlook published by The National Kitchen & Bath Association, the spending on kitchen and bathroom remodeling in the U.S. increased by 16% in 2023 compared to 2021. In 2023, USD 37.6 billion was spent by homeowners on bathroom remodeling in the United States.

Distribution Channel Insights

Sales of smart kitchen and bathroom products through wholesale channel accounted for the largest share of 60% in 2023 in the U.S. Through wholesale channels, 73.1% of smart kitchen and bathroom products are purchased by commercial institutions. Over the last decade, the expansion of the hospitality sector, including hotels, resorts, and hospitals, has led to an increased demand for smart kitchen and bathroom products in these segments.

With the rise in tourism and travel, there is an increased demand for modern, durable, and aesthetically appealing products in hotels, restaurants, and cafes across the country. As restaurants and hotels seek to modernize and renovate their facilities, they are actively opting for smart products with advanced technology to meet their customers' changing needs and preferences. This trend is fueling the demand for smart kitchen and bathroom products, especially for those providing premium and environmentally friendly solutions to their guests. For instance, in 2021, the Sheraton Waikiki Hotel in Hawaii celebrated its 50th anniversary and replaced all 1,635 traditional room toilets with smart toilets.

Sales through online distribution channel is expected to grow with a CAGR of 14.16% over the forecast period. Online sales channels offer convenience and flexibility for consumers, who can browse and purchase products from the comfort of their own homes at any time of day. Online sales channels often offer competitive pricing and deals that may not be available in physical retail stores. This can be particularly attractive for price-sensitive consumers who want value for money.

Players operating in the market are adopting innovative strategies to enhance consumers' online shopping experience. For instance, in 2023, TOTO LTD. presented a proposal that included virtual showroom experiences, allowing customers to view products through their devices, and virtual showroom consultations, enabling customers to participate in consultations from the comfort of their homes.

Who are the Top Manufactures in U.S. Smart Kitchen and Bathroom Products Market?

• Delta Faucet Company
• Moen Incorporated
• Kohler Co.
• Signature Hardware (Ferguson plc)
• Pfister (Spectrum Brands, Inc.)
• American Standard (LIXIL Corporation)
• GROHE AMERICA, INC. (LIXIL Corporation)
• Kraus USA Plumbing LLC
• TOTO LTD.
• Roca Sanitario, S.A
• Jacuzzi Brands, LLC
• Villeroy & Boch AG
• Duravit AG

U.S. Smart Kitchen and Bathroom Products Market Segmentations:

By Product 

• Household Smart Kitchen
  • Smart Faucets
  • Smart Accessories
    • Soap Pump
    • Others
• Household Smart Bathroom
  • Smart Showerheads
  • Smart Shower
  • Smart Lav Faucets
    • Touch
    • Motion
• Smart Total Home
  • Leak Detection System
  • Irrigation System
  • Water Filtration System
• Commercial
  • Smart Lav Faucets
    • Touch
    • Motion
• Smart Toilets
• Others

By Distribution Channel 

• Wholesale
• Retail
• Online